"kick" App Store Keywords Research Case | ASOTools
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"kick" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kick” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tsx”, “jigsaw”, “stanley cup”, “mol”, “mini brands”, “esemtia”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kick” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kick from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kickers 63 26 249 122
kickoffs 53 48 249 214
kickof 53 41 250+ 187
kicked off 53 30 250+ 162
kickass torrent 53 20 249 113

The search volume of the core keyword kick in Google App Store reached 47, its difficulty level reached 70, and the number of apps related to it reached 250+, among them, there are 74 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kick the Buddy k i c k 51 11
2
Football Field Kick kicked 51 10
3
Kik macsenger 78 30
4
Kick-Flight take flight 11 15
5
TOPPS® KICK®: Soccer Card Trader soccer cards 10 18
6
Flick Kick Field Goal Kickoff kickoffs 53 48
7
Crazy Kick! crazy kick 18 24
8
Soccer Kick soccer kick 19 19
9
Kick King kick king ≤5 30
10
Kick Hero The Buddy Tricks budey ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zolendo 80 43 250+ 210
macsenger 78 30 249 202
kik 69 44 250+ 191
k 68 77 250+ 63
footballs 66 22 250+ 154

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shopping Gutscheine für Zalando zalando 63 34
2
Online Shopping - Fashion - Zando.co.za zando 29 39
3
Nike SNKRS: Find & Buy The Latest Sneaker Releases senkers 60 29
4
HYPEBEAST - News, Fashion, Kicks bape 44 33
5
Moncler moncler 41 43
6
boohooMAN boo hoo men 51 41
7
Nike nike 76 34
8
ZAFUL - My Fashion Story zafal 55 41
9
Shoes and fashion Spartoo spartoo 50 53
10
Depop - Streetwear & Vintage Fashion Marketplace depop 59 51

These five keywords: “zolendo”, “macsenger”, “kik”, “k”, “footballs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Shopping Gutscheine für Zalando”, “Online Shopping - Fashion - Zando.co.za”, “Nike SNKRS: Find & Buy The Latest Sneaker Releases”, “HYPEBEAST - News, Fashion, Kicks”, “Moncler”, “boohooMAN”, “Nike”, “ZAFUL - My Fashion Story”, “Shoes and fashion Spartoo”, “Depop - Streetwear & Vintage Fashion Marketplace”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kick”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kick