"kerala" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kerala” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “trainers”, “showed”, “facebook app”, “kata-kata motivasi”, “poonam”, “eczema”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kerala” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kerala from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kerala psc 51 23 249 35
kerala gold rate today 50 36 250+ 163
today gold rate in kerala 50 2 250+ 24
today's gold rate in kerala 50 1 250+ 21
kerala kaumudi 43 39 249 184

The search volume of the core keyword kerala in Google App Store reached 50, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Malayalam Calendar 2020 - മലയാളം കലണ്ടർ 2020 ,2019 malayalam calendar 2020 - new ≤5 30
2
Kerala Last 3 App - India Kerala Lottery lotto pick 3 numbers ≤5 30
3
Kerala Board Class IX victorytee ≤5 30
4
Kerala Board Guessing kerala lottery c board guessing ≤5 8
5
Kerala Travel travae: kerala tourism ≤5 30
6
Kerala Lottery Results kerala lottery result scanner app ≤5 3
7
Radio(Kerala) malayali fm ≤5 2
8
Arivu - Infection Free Kerala infectious disease compendium ≤5 30
9
Skyline Builders Kerala project skyline ≤5 26
10
Kerala PSC Quiz kerala psc quiz app malayalam ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
uber eats 74 30 248 150
door dash 73 32 250+ 169
twco bell 72 37 249 206
urber eat 72 36 248 172
uberfood 72 35 249 172

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Uber Eats: Order Food Delivery urber eat 72 36
2
Uber Eats Orders orders 35 45
3
Uber Eats: Manager overheads 36 25
4
Coupons for Uber Eats Food Delivery & Promo Codes cupom desconto uber eats 16 8
5
DoorDash - Food Delivery door dash 73 32
6
Promo Codes for UberEats cupones para uber eats ≤5 10
7
Grubhub: Local Food Delivery & Restaurant Takeout grubhub 67 34
8
Promo Coupons for Ubereats - Food Delivery cupons uber eats ≤5 30
9
Uber Fleet uber fleer 16 26
10
Uber Driver uber eats driver 47 14

These five keywords: “uber eats”, “door dash”, “twco bell”, “urber eat”, “uberfood”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Uber Eats: Order Food Delivery”, “Uber Eats Orders”, “Uber Eats: Manager”, “Coupons for Uber Eats Food Delivery & Promo Codes”, “DoorDash - Food Delivery”, “Promo Codes for UberEats”, “Grubhub: Local Food Delivery & Restaurant Takeout”, “Promo Coupons for Ubereats - Food Delivery”, “Uber Fleet”, “Uber Driver”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kerala”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kerala