"kalender" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “kalender” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “joico”, “laser tag”, “xbox game pass”, “the blacklist”, “funky”, “prosieben”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “kalender” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword kalender from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kalender 2020 61 10 250+ 86
kalenders 2020 61 8 249 92
adventskalender 46 25 249 129
kalenderwoche 43 14 249 106
kalender jawa 38 22 250+ 118

The search volume of the core keyword kalender in Google App Store reached 32, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Calendar google calen 70 24
2
Simple Calendar - Easy Schedule & Agenda Planner календаре 45 16
3
Kalender almenak 19 12
4
2020 Calendar belinda 55 49
5
Today Shift - No.1 Shift Calendar календаре 45 16
6
Moon Diary カレンダー 36 16
7
Calendar - Agenda, Tasks and Events calendrio 58 16
8
Calendar App - Calendar 2020, Reminder, ToDos calendar 2020 65 44
9
2020 Calendar khaledar ≤5 7
10
Period Tracker - Period Calendar Ovulation Tracker p.c 55 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goofle 100 53 247 209
google 93 86 247 215
google mmett 83 30 249 178
google newa 75 37 248 186
datebook lite 73 30 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google oogle 100 86
2
Google Chrome: Fast & Secure chrome 76 47
3
Google Calendar google calen 70 24
4
Google One one 61 85
5
Google Fit: Health and Activity Tracking fit 51 69
6
Google Chat chat 59 90
7
Google Drive googledi 85 49
8
Google Voice google voice 66 25
9
Google Assistant - Get things done, hands-free siri 60 52
10
Google Meet goigle meets 83 57

These five keywords: “goofle”, “google”, “google mmett”, “google newa”, “datebook lite”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Calendar”, “Google One”, “Google Fit: Health and Activity Tracking”, “Google Chat”, “Google Drive”, “Google Voice”, “Google Assistant - Get things done, hands-free”, “Google Meet”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “kalender”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “kalender