"johns" App Store Keywords Research Case | ASOTools
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"johns" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “johns” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gmail sign in”, “jkbose”, “bcg”, “vanderbilt”, “videogames”, “dunel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “johns” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword johns from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
papá johns 70 41 249 175
pappa johns 70 37 249 177
jimmie johns 65 48 249 200
dwayne johnson 65 16 250+ 61
jimmy johns 63 52 250+ 229

The search volume of the core keyword johns in Google App Store reached 46, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 27 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
John's Incredible Pizza Co. john's incredible pizza co ≤5 30
2
COVID Control - A Johns Hopkins University Study johns hopkins map 26 33
3
Jimmy John's Sandwiches jimmy john 65 51
4
Johns Hopkins Guides ABX... john hopkins 37 34
5
Johns Hopkins FCU jhfcu 19 26
6
John GBA Lite - GBA emulator emolater 48 20
7
Johns Manville Roof TechXpert johns manville 19 26
8
Johns Hopkins Find Your Way johns hopkins 40 39
9
John GBC Lite - GBC emulator embulator 48 10
10
Papa John's Pizza pappa john 70 45

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pizze 77 20 248 108
pizza hurtz 77 18 248 118
pozza hut 77 17 248 103
piza hut 77 16 248 106
pizzas hut 77 15 248 99

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Good Pizza, Great Pizza pizza hoay 77 66
2
Pizzaiolo! pzzaa 77 30
3
Domino's Pizza USA domano 80 37
4
Pizza Hut - Food Delivery & Takeout pizza hurtz 77 18
5
Pizza maker - cooking and baking games for kids pizza maker 33 24
6
Pizza Maker - Cooking Game free pizza games 9 10
7
Pizza Chef ricotta pizza 16 21
8
Yummy Pizza, Cooking Game cooked pizza 16 8
9
Pizza games pitsa pie 24 16
10
Masha and the Bear Pizzeria Game! Pizza Maker Game играем с машей ≤5 25

These five keywords: “pizze”, “pizza hurtz”, “pozza hut”, “piza hut”, “pizzas hut”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Good Pizza, Great Pizza”, “Pizzaiolo!”, “Domino's Pizza USA”, “Pizza Hut - Food Delivery & Takeout”, “Pizza maker - cooking and baking games for kids”, “Pizza Maker - Cooking Game”, “Pizza Chef”, “Yummy Pizza, Cooking Game”, “Pizza games”, “Masha and the Bear Pizzeria Game! Pizza Maker Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “johns”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “johns