"jewl" App Store Keywords Research Case | ASOTools
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"jewl" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jewl” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “belks”, “xdox”, “looking”, “urgent”, “megalodon shark”, “crossy roa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jewl” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jewl from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
kay jewlers 44 19 250+ 102
jewlry 38 7 250+ 60
pandora jewlery 33 27 250+ 147
bejewled 30 24 250+ 182
jewlery 30 14 250+ 105

The search volume of the core keyword jewl in Google App Store reached 32, its difficulty level reached 8, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jewel-Osco Deals & Rewards jewel osco 49 46
2
Jewels Legend - Match 3 Puzzle jewel games 24 20
3
Jewels Star jareds jewelry 39 56
4
Jewel Blast : Temple jewel blast 10 18
5
Jewel Hunter Lost Temple jewel hunter lost temple 6 14
6
Jewels Classic - Jewel Crush Legend gordons jewelry 16 43
7
Jewelry King jewelly 38 4
8
Jewels Magic: Mystery Match3 fragrant jewels 26 20
9
Jewel Hunter - Free Match 3 Games jewel hunter - jewel games ≤5 30
10
Jewel Match Blast - Classic Puzzle Games Free match color jewel ≤5 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pandora 75 42 249 137
pardora 73 46 250+ 208
pamdora 73 39 249 187
candy crush 61 27 250+ 142
clokies 60 56 250+ 236

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pandora - Streaming Music, Radio & Podcasts pandor 73 49
2
Pandora Music for TV p 73 80
3
Free Panorama Music & Radio Stations pandora.com/roku 7 1
4
Pandora® Radio for Google TV pandora for artists 9 19
5
Jewelry for Pandora pandora jewelry 48 43
6
Free Panreda - Music & Radio Stations pandro 73 47
7
Free Pandroa Music & Radio Stations pandora offline ≤5 16
8
Pandora since2006 ≤5 29
9
Free Music & Streaming - Radio pandora - streaming music radio u0026 podcasts ≤5 9
10
Music & Radio Panranoa Free subscriptions cancel pandora ≤5 30

These five keywords: “pandora”, “pardora”, “pamdora”, “candy crush”, “clokies”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pandora - Streaming Music, Radio & Podcasts”, “Pandora Music for TV”, “Free Panorama Music & Radio Stations”, “Pandora® Radio for Google TV”, “Jewelry for Pandora”, “Free Panreda - Music & Radio Stations”, “Free Pandroa Music & Radio Stations”, “Pandora”, “Free Music & Streaming - Radio”, “Music & Radio Panranoa Free”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jewl”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jewl