"jeep wrangler" App Store Keywords Research Case | ASOTools
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"jeep wrangler" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jeep wrangler” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sky news”, “personality types”, “dictionnaire anglais français”, “gave”, “slims”, “subway sandwich”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jeep wrangler” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jeep wrangler from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jeep wrangler forum ≤5 13 247 145
jeep wrangler forum wranglerboard ≤5 28 250+ 235
jeep wrangler wallpaper ≤5 2 250+ 69
jk-forum jeep wrangler resource ≤5 24 249 236
uconnect jeep wrangler ≤5 21 245 202

The search volume of the core keyword jeep wrangler in Google App Store reached 47, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jeep Wrangler Parts by ExtremeTerrain extreme terrain 31 17
2
Jeep Wrangler the wrangler ≤5 22
3
Themes Wallpapers Fun New Jeep Wrangler Every day wrangler 37 31
4
Rubicon Wrangler Jeep Off-Road Driving Simulator jeep rubicon 29 1
5
Offroad Driving Simulator 4x4 : Jeep Mudding hardtop 18 25
6
Jeep Wallpaper Best HD jeep 8 ≤5 2
7
Themes Of Jeep Wrangler Sahara wrangler 37 31
8
Themes For Jeep Wrangler Funs wrangler 37 31
9
Jeep: Offroad Car Simulator offroad car simulator 3 ≤5 30
10
Jeep® Vehicle Info jeep 56 62

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weather forecaster 66 22 250+ 144
jeeps 65 4 250+ 51
aitel 58 40 248 190
jeep 56 62 250+ 57
fiat 500 56 35 249 178

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather : Live Weather Forecast & Widgets aweather ≤5 14
2
Wewe - Weather Forecast quick weather lite ≤5 7
3
Advanced Weather Forecast: Live Weather & Widgets advanced weather ≤5 13
4
Weather forecast weathernews inc ≤5 30
5
Weather Forecast weather forecast 50 60
6
Weather Forecast: World Free world weather now ≤5 10
7
Travel Weather - Forecast plan for your trip travel weather ≤5 10
8
Weather forecast, live weather myweather2 ≤5 30
9
Simple weather forecast & Live Temperature App driest time of the year ≤5 17
10
Weather forecast il meteo 2013 ≤5 30

These five keywords: “weather forecaster”, “jeeps”, “aitel”, “jeep”, “fiat 500”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather : Live Weather Forecast & Widgets”, “Wewe - Weather Forecast”, “Advanced Weather Forecast: Live Weather & Widgets”, “Weather forecast”, “Weather Forecast”, “Weather Forecast: World Free”, “Travel Weather - Forecast plan for your trip”, “Weather forecast, live weather”, “Simple weather forecast & Live Temperature App”, “Weather forecast”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jeep wrangler”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jeep wrangler