"jean" App Store Keywords Research Case | ASOTools
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"jean" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jean” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “photo wallpaper”, “flights cheap”, “illness”, “cocomelon”, “marcus”, “malo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jean” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jean from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jean claude van damme 53 41 249 197
pepe jeans 45 45 249 218
jeans 44 54 250+ 13
bluejeans 43 43 250+ 207
jeanne d arc 39 44 250+ 223

The search volume of the core keyword jean in Google App Store reached 43, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 21 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Jean's Club jean's club ≤5 30
2
BlueJeans Video Conferencing bluejeans 43 43
3
Jean's Boutique Friends jean's boutique 3 ≤5 30
4
Jean's Sundaeria jean's sundaeria ≤5 30
5
Jean Coutu application couche tard ≤5 30
6
Jean's Boutique2 game jeans ≤5 26
7
Jeans African Styles 2020 jeans free ≤5 1
8
Jean Louis David - fryzjer – rezerwacje online lunide louis ≤5 30
9
Aly Jean Boutique jeans boutique ≤5 8
10
Levi's levi 65 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
shien 80 29 250+ 179
google playstory 77 30 248 214
nike 76 31 250+ 108
juamos 70 30 250+ 231
lulu lemon 66 51 250+ 224

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SHEIN-Fashion Shopping Online s h e i n 80 26
2
Guide for Shein - Fashion Online Shopping Platform fashion women clothing online ≤5 4
3
Nike nike 76 31
4
Forever 21 - The Latest Fashion & Clothing 21 forever 65 33
5
H&M - we love fashion henm 83 59
6
ZAFUL - My Fashion Story zafal 55 41
7
ROMWE - Daily Outfit Fashion romwe 58 34
8
Shein Online Shopping All in One App shein-fashion shopping online 20 13
9
Victoria’s Secret victories secret 72 41
10
Shine On - Women's fashion shine on limited ≤5 30

These five keywords: “shien”, “google playstory”, “nike”, “juamos”, “lulu lemon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SHEIN-Fashion Shopping Online”, “Guide for Shein - Fashion Online Shopping Platform”, “Nike”, “Forever 21 - The Latest Fashion & Clothing”, “H&M - we love fashion”, “ZAFUL - My Fashion Story”, “ROMWE - Daily Outfit Fashion”, “Shein Online Shopping All in One App”, “Victoria’s Secret”, “Shine On - Women's fashion”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jean”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jean