"jason" App Store Keywords Research Case | ASOTools
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"jason" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “jason” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “telia”, “tribe”, “u you”, “full time”, “هرفي”, “best friend”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “jason” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword jason from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
jason derulo 55 23 250+ 101
jason vorhees 48 22 249 130
jason bourne 46 40 250+ 187
jasons 46 5 250+ 32
jason's 46 30 249 30

The search volume of the core keyword jason in Google App Store reached 44, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Friday the 13th: Killer Puzzle jason vorhees 48 22
2
Jason Call - Fake video call with Friday 13 jason witten 43 32
3
Jason The Game - Horror Night Survival Adventures the visitor the game 9 11
4
Jason Vs Clown Friday 13TH- Night Escape Days Gone jason vs zombies ≤5 7
5
Scary Jason Horror Escape - Friday 13th Adventure jason's adventure ≤5 26
6
3 Days to Die - Escape Horror Game arinma gecesi 28 42
7
Jason Friday - Camp Escape on 13th friday 13th the game 33 30
8
Jason call : Friday the 13th Prank call jason 13 2
9
Killer 13th all killer games ≤5 30
10
Psychopath Jason Hunt: Scary Game 3d friday night multiplayer 2 ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fortnaiter 77 30 250+ 245
michael 72 70 250+ 13
juegas 70 30 249 238
helll 68 28 249 139
h e l l o 68 30 250+ 53

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pokémon GO pokman 68 29
2
Among Us among us 87 75
3
Parchisi STAR Online leura mer 77 61
4
FRAG Pro Shooter frank ocean 48 57
5
World of Tanks Blitz MMO world of tanks 50 22
6
Episode - Choose Your Story stiry 58 33
7
Audible: audiobooks, podcasts & audio stories audible 65 30
8
Football Strike - Multiplayer Soccer вудбол 60 48
9
MARVEL Contest of Champions champion 60 80
10
Roblox roblocxx 88 63

These five keywords: “fortnaiter”, “michael”, “juegas”, “helll”, “h e l l o”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pokémon GO”, “Among Us”, “Parchisi STAR Online”, “FRAG Pro Shooter”, “World of Tanks Blitz MMO”, “Episode - Choose Your Story”, “Audible: audiobooks, podcasts & audio stories”, “Football Strike - Multiplayer Soccer”, “MARVEL Contest of Champions”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “jason”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “jason