"italiana" App Store Keywords Research Case | ASOTools
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"italiana" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “italiana” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “testbook”, “nintendo switch games”, “twitch emotes”, “bernie mac”, “sweetie”, “teta”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “italiana” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword italiana from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
radio italiana 39 3 250+ 45
radios italianas 39 2 250+ 23
borsa italiana 34 19 249 144
popolazione italiana 31 15 250+ 110
pizza italiana 28 30 250+ 64

The search volume of the core keyword italiana in Google App Store reached 39, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Invata Italiana italianos 35 7
2
Learn Italian free for beginners italian 48 65
3
Learn Italian. Speak Italian italienisch 17 5
4
Invata Italiana invatare limba italiana ≤5 3
5
Speak Italian - 5000 Phrases & Sentences italian phrases 12 3
6
Learn Italian - Listening And Speaking frases italianas 19 2
7
Learn Italian Free italyanca 12 3
8
Italian for beginners. Learn Italian fast fnd free taliancina pre samoukov ≤5 9
9
Grammatica Italiana grammatica italiana app esercizi ≤5 30
10
Italiana Mobile italiana mobile ≤5 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
programma televisivi 70 15 250+ 127
médiaset play 61 36 249 176
italia 55 59 250+ 43
tradutor italiano español 55 7 250+ 74
english to italian 51 11 250+ 40

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Programmi TV - Cisana TV+ programmu tv 34 12
2
Super Guida TV Gratis programmazione tv 70 12
3
tv italiane canali italiani 11 4
4
Oggi in TV - Guida TV palinsesto tv 41 9
5
TV Guide Italy FREE alessandro la rosa ≤5 30
6
Tv Italiane Gratis tv streaming gratis italiane calcio ≤5 6
7
TV Italia - Tutti i canali TV gratuiti canali 24 17
8
Mediaset Play médiaset play 61 36
9
TV Guide Smart tv program pre slovensko ≤5 10
10
Programmi TV programmi tv ≤5 30

These five keywords: “programma televisivi”, “médiaset play”, “italia”, “tradutor italiano español”, “english to italian”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Programmi TV - Cisana TV+”, “Super Guida TV Gratis”, “tv italiane”, “Oggi in TV - Guida TV”, “TV Guide Italy FREE”, “Tv Italiane Gratis”, “TV Italia - Tutti i canali TV gratuiti”, “Mediaset Play”, “TV Guide Smart”, “Programmi TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “italiana”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “italiana