"istanbul" App Store Keywords Research Case | ASOTools
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"istanbul" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “istanbul” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “eminem”, “stimulus”, “adobe illustrator”, “startracker”, “accidente”, “eiffel tower”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “istanbul” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword istanbul from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
istanbul üniversitesi açıköğretim 38 38 249 208
borsa istanbul 38 8 250+ 93
istanbul işletme enstitüsü 31 35 249 196
istanbul üniversitesi auzef 29 33 249 196
istanbul gelişim üniversitesi 26 43 250+ 232

The search volume of the core keyword istanbul in Google App Store reached 42, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 28 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Istanbul: Digital Edition stanbul 55 52
2
Istanbul Travel Guide istanbul city guide ≤5 8
3
Istanbul Metro Guide and Subway Route Planner istanbul journey planner ≤5 18
4
Istanbul Offline City Map istanbul map 14 10
5
İstanbul Airport estambul airport 34 23
6
Metro Map: Istanbul (Offline) istambul map 21 11
7
İstanbul City Map بانوراما إسطنبول ≤5 23
8
IBB Istanbul ibb 27 35
9
دليل اسطنبولistanbul directory istanbul directory ≤5 11
10
Istanbul Offline Map and Travel Guide istanbul travel guide, planner and offline map ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
doviz 68 10 250+ 91
uçak bileti 61 24 250+ 110
doviz kurlari 56 7 250+ 79
mapas de mexico 56 30 250+ 116
stanbul 55 52 249 88

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Doviz.com Güncel Kur Bilgileri doviz kurlari 56 7
2
Döviz ve Altın - Doviz & Altin doviz altin 31 7
3
FinansCepte Döviz & Altın Kurları - Borsa BitCoin hisse senedi 36 8
4
Canlı Döviz - Borsa, Döviz , Dolar, Altın borsa 38 20
5
Döviz Çevirici - Döviz Kurları, Dolar, Euro Kuru döviz çevirici 25 11
6
Altın Fiyatları & Döviz Kurları Canlı Altin Doviz altın fiyatları 66 13
7
Canlı Döviz - Altın, Borsa, Kripto, BitCoin, Dolar canlı döviz 36 11
8
Döviz Kurları (Anlık) akinsoft döviz kurları ≤5 30
9
Foreks - Canlı Borsa, Döviz Kurları ve Altın foreks mobile ≤5 2
10
Currency Converter - Exchange döviz çevirici 25 11

These five keywords: “doviz”, “uçak bileti”, “doviz kurlari”, “mapas de mexico”, “stanbul”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Doviz.com Güncel Kur Bilgileri”, “Döviz ve Altın - Doviz & Altin”, “FinansCepte Döviz & Altın Kurları - Borsa BitCoin”, “Canlı Döviz - Borsa, Döviz , Dolar, Altın”, “Döviz Çevirici - Döviz Kurları, Dolar, Euro Kuru”, “Altın Fiyatları & Döviz Kurları Canlı Altin Doviz”, “Canlı Döviz - Altın, Borsa, Kripto, BitCoin, Dolar”, “Döviz Kurları (Anlık)”, “Foreks - Canlı Borsa, Döviz Kurları ve Altın”, “Currency Converter - Exchange”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “istanbul”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “istanbul