"island" App Store Keywords Research Case | ASOTools
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"island" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “island” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sugar daddy”, “mol”, “‏صور”, “fighting club”, “mediaworld”, “grabs”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “island” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword island from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
love island 65 38 250+ 196
kitchen island 48 21 250+ 114
islanders new york 46 51 250+ 230
rhodes island 46 14 250+ 81
king of staten island 46 30 249 139

The search volume of the core keyword island in Google App Store reached 52, its difficulty level reached 81, and the number of apps related to it reached 250+, among them, there are 138 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Island lsland 40 25
2
Island King thailand king 33 30
3
Lost Island: Adventure Quest & Magical Tile Match long ailend 45 19
4
Family Island™ - Farm game adventure islands games 41 28
5
Ocean Is Home: Survival Island deserted island 26 15
6
Paradise Island 2: Hotel Game gamees 49 58
7
Tinker Island - Survival Story Adventure thunder island 11 26
8
Island Experiment island experiment 7 30
9
Survivor Adventure: Survival Island survial 41 30
10
Paradise Island paradise 38 64

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
lce cream 68 7 250+ 81
love island 65 38 250+ 196
newlook 63 21 250+ 117
familiy 60 20 250+ 138
cowboy 56 60 249 41

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Strawberry Shortcake Ice Cream Island strawberry 43 54
2
Ice Cream Inc. oyunu 40 52
3
Rainbow Ice Cream & Popsicles popsicles 43 9
4
Glitter ice cream coloring and drawing ice cream coloring book glitter ≤5 3
5
Ice Scream Episode 2 : Horror Neighborhood i c e cream 68 9
6
Ice Scream 1: Horror Neighborhood 1 68 82
7
Ice Cream gelato as ≤5 30
8
Ice Cream Maker ???? Crazy Chef ice cream machine 33 10
9
Rainbow Ice Cream - Unicorn Party Food Maker ice creams 68 9
10
Frosty Ice Cream! Icy dessert frosty ice cream factory ≤5 30

These five keywords: “lce cream”, “love island”, “newlook”, “familiy”, “cowboy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Strawberry Shortcake Ice Cream Island”, “Ice Cream Inc.”, “Rainbow Ice Cream & Popsicles”, “Glitter ice cream coloring and drawing”, “Ice Scream Episode 2 : Horror Neighborhood”, “Ice Scream 1: Horror Neighborhood”, “Ice Cream”, “Ice Cream Maker ???? Crazy Chef”, “Rainbow Ice Cream - Unicorn Party Food Maker”, “Frosty Ice Cream! Icy dessert”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “island”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “island