"internet banking" App Store Keywords Research Case | ASOTools
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"internet banking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “internet banking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ny lottery”, “join.me”, “freemake”, “1010 :)”, “gillette”, “ramones”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “internet banking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword internet banking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
internet banking caixa 43 12 249 123
suncorp internet banking 38 48 249 240
vietcombank internet banking 31 28 249 174
uba internet banking 29 37 244 207
cib internet banking 29 30 248 158

The search volume of the core keyword internet banking in Google App Store reached 40, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 167 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Internet Banking - All US Banks rakyat bank 46 25
2
UBA Internet Banking uba internet banking 29 37
3
Mobile Banking bml 32 31
4
Internet Banking internet banking web portal ≤5 5
5
Internet Banking-All Banks vijaya bank v net banking app ≤5 22
6
YONO SBI: The Mobile Banking and Lifestyle App! sbi 52 38
7
Santander Mobile Banking santander uk 24 42
8
Net Banking App for All Banks netbanking app ≤5 5
9
DongA Internet Banking đông á 24 43
10
Internet Banking Indonesia bank syariah mandiri internet banking ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wasappsap 90 30 250+ 20
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
statander 77 51 245 204
wellfargo 77 48 249 216

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Whats Web Scan Lite barcode lite - to web scanner ≤5 30
2
WinWazzapMigrator wazzap migrator lite ≤5 23
3
No Last Seen: Hide blue tick, View Deleted Message blue tick 24 24
4
ATH Móvil ath móvil 37 34
5
Do It Later - Schedule SMS, Auto Reply Text, Whats scheduled 47 18
6
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
7
Status Saver App for WhatsApp, Status Download App status on whatsapp 56 10
8
Chat Styles: Cool Font & Stylish Text for WhatsApp whatsapp şekilli nick 21 14
9
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11
10
Status Saver for WhatsApp וואטסאפ גרסה חדשה בעברית ≤5 11

These five keywords: “wasappsap”, “netbanking hdfc bank”, “netbanking hdfc”, “statander”, “wellfargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Whats Web Scan Lite”, “WinWazzapMigrator”, “No Last Seen: Hide blue tick, View Deleted Message”, “ATH Móvil”, “Do It Later - Schedule SMS, Auto Reply Text, Whats”, “Messenger for Video Call, Video Chat & Random chat”, “Status Saver App for WhatsApp, Status Download App”, “Chat Styles: Cool Font & Stylish Text for WhatsApp”, “Messenger Pro for Messages, Video Chat for free”, “Status Saver for WhatsApp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “internet banking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “internet banking