"insured" App Store Keywords Research Case | ASOTools
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"insured" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “insured” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “supermarche”, “balayage”, “color palettes”, “cutters”, “canada map”, “hits”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “insured” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword insured from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
travel insured 31 12 249 87
insured gadgets 11 29 249 201
travel insured international ≤5 30 250+ 135
insured app ≤5 1 250+ 41
insuredmine ≤5 22 249 212

The search volume of the core keyword insured in Google App Store reached 53, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 35 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insurance Information aicic ≤5 1
2
Travelers Mobile travellers insurance 48 11
3
Embrace Pet Insurance embrace 32 23
4
MyBind bind 37 28
5
Safeco Mobile safeco insurance 36 47
6
National Life national life group 25 16
7
Windhaven® Insurance windhaven insurance 6 31
8
SafeAuto safe auto 32 21
9
Verifly – Drone Insurance commercial uav expo ≤5 27
10
SkyWatch.AI Drone Insurance Pro skywatch 28 39

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
geio 61 56 250+ 238
progressive 61 47 250+ 69
provincial 61 19 249 113
state farm 60 32 250+ 146
stare farm 60 25 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
GEIO geio edu ≤5 30
2
GANKER gjs geio ≤5 30
3
GANKER EX gjs geio ≤5 30
4
GEICO Mobile - Car Insurance geico 59 44
5
ARTERIA:Robot action game arteria ≤5 21
6
Fps Robot Shooting Strike: Counter Terrorist Games mizo studio inc games ≤5 9
7
Harpal Geo har pal geo 23 33
8
Geometry Dash SubZero prestar 43 46
9
Geo News geo news 29 10
10
AT&T Call Protect at&t call protect 25 24

These five keywords: “geio”, “progressive”, “provincial”, “state farm”, “stare farm”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “GEIO”, “GANKER”, “GANKER EX”, “GEICO Mobile - Car Insurance”, “ARTERIA:Robot action game”, “Fps Robot Shooting Strike: Counter Terrorist Games”, “Harpal Geo”, “Geometry Dash SubZero”, “Geo News”, “AT&T Call Protect”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “insured”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “insured