"insa" App Store Keywords Research Case | ASOTools
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"insa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “insa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “adt”, “kid activities”, “taylors”, “rumble”, “mikey mouse”, “jet airway”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “insa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword insa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
insatgram 100 43 250+ 191
insagram 75 30 250+ 155
insatagram 72 28 250+ 155
sinsay 65 41 249 208
insa save 48 15 250+ 114

The search volume of the core keyword insa in Google App Store reached 43, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 158 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instaram 100 48
2
INSA mobile – journey planner for your mobility insa magdeburg ≤5 30
3
INSA Alumni aloft|insa ≤5 30
4
CAMPUS - Amicale INSA Toulouse campus - amicale insat ≤5 30
5
INKK - INSA Lyon insa magdeburg ≤5 30
6
Carisma INSA carisma 34 34
7
Instasize: Photo Editor + Collage instagram size 28 15
8
FastSave for Instagram fasfast 68 63
9
INSA aloft|insa ≤5 30
10
ALOFT|INSA aloft|insa ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instaram 100 48 250+ 201
inetagram 100 45 250+ 197
insatgram 100 43 250+ 191
inestagram 100 40 250+ 184
inesta gram 100 39 248 179

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram inetagram 100 45
2
Threads from Instagram threads 48 25
3
Boomerang from Instagram boomerang 55 50
4
Layout from Instagram: Collage layout 51 43
5
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
6
Lite For All: Fb, Ins, Messenger, Tweet, Photo instagram-lite 26 12
7
Video Downloader for Instagram etagra ≤5 30
8
IGTV from Instagram - Watch IG Videos & Clips igtv 44 26
9
Grid Photo Maker for Instagram - PhotoSplit photo split 18 16
10
Dark Mode For Instagram aplikasi hitam instagram ≤5 8

These five keywords: “instaram”, “inetagram”, “insatgram”, “inestagram”, “inesta gram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Threads from Instagram”, “Boomerang from Instagram”, “Layout from Instagram: Collage”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Lite For All: Fb, Ins, Messenger, Tweet, Photo”, “Video Downloader for Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Grid Photo Maker for Instagram - PhotoSplit”, “Dark Mode For Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “insa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “insa