"infra red" App Store Keywords Research Case | ASOTools
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"infra red" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “infra red” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “my family”, “atl”, “taskmaster”, “dark room”, “taeyang”, “اوقات الصلاه”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “infra red” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword infra red from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
infra-red 36 7 250+ 99
infra-red camera 26 6 248 92
infra red camera app ≤5 8 250+ 132
infra redd ≤5 22 250+ 227
infra-red remote ≤5 4 250+ 122

The search volume of the core keyword infra red in Google App Store reached 36, its difficulty level reached 7, and the number of apps related to it reached 249, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Radiation Detector - Infrared Rays Detector infrared sensor 21 7
2
IR Remote Control infra-red 36 7
3
IR Remote Tester Infrared Rays Detector infared 36 15
4
InfraRed Remote infra redd ≤5 22
5
Hidden IR Camera & Mic Detector infrared camera 29 12
6
Hidden IR Camera Detector inferred sensor ≤5 30
7
irplus - Infrared Remote infared remote ≤5 5
8
ASmart Remote IR asmart ≤5 12
9
IR Remote Control for TV & AC infrared remote 6 7
10
Thermal Camera FX : HD Effects Simulation/Prank thermal cam 19 10

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tv's 68 22 250+ 160
ecoles direct 68 22 249 122
apple tv 65 28 249 148
roku 64 59 250+ 129
photo editor 63 84 250+ 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Smart TV's Remote Control tv's remote 31 13
2
VIZIO SmartCast Mobile™ craved 50 37
3
VizControl - TV Remote Control for Vizio TV vizio tv remote 36 9
4
Send files to TV sendto file 28 13
5
RoMatics Remote for Roku universal remotes for smart tvs 9 7
6
Screen Mirroring App - Screen Sharing to TV screen mirroring app 25 7
7
Spectrum TV sprectrum 68 21
8
Pluto TV - It’s Free TV tv 63 88
9
Video & TV Cast | Google Cast: Android TV Streamer chromecast built-i 24 14
10
Video & TV Cast | LG Smart TV - HD Video Streaming tv cast lg 23 8

These five keywords: “tv's”, “ecoles direct”, “apple tv”, “roku”, “photo editor”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Smart TV's Remote Control”, “VIZIO SmartCast Mobile™”, “VizControl - TV Remote Control for Vizio TV”, “Send files to TV”, “RoMatics Remote for Roku”, “Screen Mirroring App - Screen Sharing to TV”, “Spectrum TV”, “Pluto TV - It’s Free TV”, “Video & TV Cast | Google Cast: Android TV Streamer”, “Video & TV Cast | LG Smart TV - HD Video Streaming”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “infra red”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “infra red