"indie games" App Store Keywords Research Case | ASOTools
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"indie games" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indie games” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “t-ara”, “before”, “michael jordan wallpapers”, “vh1”, “king of avalon”, “levy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indie games” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indie games from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
indie horror games 11 11 250+ 144
free indie games ≤5 19 249 204
indie games free ≤5 21 249 217
evil indie games ≤5 23 250+ 212
indie games studio ≤5 18 250+ 204

The search volume of the core keyword indie games in Google App Store reached 32, its difficulty level reached 30, and the number of apps related to it reached 249, among them, there are 214 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Alto's Adventure sofear 56 57
2
Cat Bird cat bird 28 31
3
Mergy: Merge RPG game - Idle heroes games RPG merge rpg ≤5 10
4
Idle Dungeons idle dungeons ≤5 9
5
Monument Valley uncanny valley 39 39
6
A Normal Lost Phone anormal 15 21
7
PewDiePie's Tuber Simulator y tuber 100 30
8
FRAMED framed 42 21
9
Monument Valley 2 monument valley 42 33
10
Machinarium imaginarium 43 51

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
y tuber 100 30 250+ 173
mieniecraft 78 46 250+ 236
fortnaiter 77 30 250+ 245
youtuber 74 53 250+ 110
roplox 64 45 250+ 222

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
????Tuber Simulator Idle 2020: Business Tycoon Games hypebeast games ≤5 30
2
Tuber Tools - Grow Your Channel Easily lucky youtube tools ≤5 30
3
Idle Streamer! streamer 49 49
4
YouTube Kids youtoubu 100 30
5
Idle Tuber ssundee 38 45
6
Clicker Tube - Tuber Story tube clicker 11 19
7
How to become a Youtuber — Guide for YouTube appli pour être youtubeur ≤5 12
8
YouTube TV - Watch & Record Live TV yo utibe 100 30
9
Jutub Clicker - Tuber Tycoon money tube clicker ≤5 30
10
Tubers Clicker симулятор жизни ютубера кликер ≤5 17

These five keywords: “y tuber”, “mieniecraft”, “fortnaiter”, “youtuber”, “roplox”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “????Tuber Simulator Idle 2020: Business Tycoon Games”, “Tuber Tools - Grow Your Channel Easily”, “Idle Streamer!”, “YouTube Kids”, “Idle Tuber”, “Clicker Tube - Tuber Story”, “How to become a Youtuber — Guide for YouTube”, “YouTube TV - Watch & Record Live TV”, “Jutub Clicker - Tuber Tycoon”, “Tubers Clicker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indie games”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indie games