"indian restaurant" App Store Keywords Research Case | ASOTools
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"indian restaurant" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “indian restaurant” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “white noise”, “bono familiar universal”, “جرير”, “diccionarios”, “banshee”, “qatar air”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “indian restaurant” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword indian restaurant from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ganges indian restaurant ≤5 30 250+ 127
darshan indian restaurant ≤5 30 250+ 113
utsav indian restaurant ≤5 30 250+ 96
chillis indian restaurant ≤5 30 250+ 95
avari indian restaurant ≤5 30 250+ 84

The search volume of the core keyword indian restaurant in Google App Store reached 60, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 29 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Indian Cooking Star: Chef Restaurant Cooking Games rocking star game 48 30
2
Indian Cooking Madness - Restaurant Cooking Games restaurant games with many levels ≤5 13
3
Indian Food Restaurant Kitchen Story Cooking Games rikshaw urban indian kitchen ≤5 30
4
Indian Restaurant Crazy Kitchen Chef Cooking Games darbar indian restaurant ≤5 30
5
Indian Food Cooking Restaurant  celebrations indian restaurant ≤5 30
6
Indian Recipes gangadin indian cuisine ≤5 30
7
Indian Street Food Chef: Restaurant Cooking Games indian street food restaurant ≤5 30
8
Masala Express: Indian Restaurant Cooking Games masala dosa 34 19
9
Street Food Indian Chef: Kitchen Cooking Recipes indian food corner ≤5 30
10
Indian Cookbook Chef Restaurant Cooking Kitchen indian food cooking book games ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 30 250+ 165
nearest restaurants 87 17 250+ 111
fasfast 68 63 250+ 248
cafes 68 19 250+ 110
yelp 61 34 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 84
2
USA Cooking Games Star Chef Restaurant Food Craze cooking american food game ≤5 8
3
OpenTable: Restaurants Near Me food near me 58 21
4
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
5
Restaurant Renovation ristoranti 61 30
6
Restaurant Story™ resturant 87 35
7
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
8
Olive Garden Italian Kitchen olive garden 63 29
9
Yelp: Find Food, Delivery & Services Nearby yelp 61 34
10
Animal Restaurant рестораны 41 27

These five keywords: “restaurants”, “nearest restaurants”, “fasfast”, “cafes”, “yelp”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “USA Cooking Games Star Chef Restaurant Food Craze”, “OpenTable: Restaurants Near Me”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Restaurant Renovation”, “Restaurant Story™”, “Cooking Madness - A Chef's Restaurant Games”, “Olive Garden Italian Kitchen”, “Yelp: Find Food, Delivery & Services Nearby”, “Animal Restaurant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “indian restaurant”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “indian restaurant