"impact" App Store Keywords Research Case | ASOTools
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"impact" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “impact” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cricket tv live”, “قصة”, “ctet”, “9”, “abcs”, “cash apo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “impact” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword impact from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
genshin impact 58 51 248 160
impacting 46 52 250+ 239
impacted 46 49 250+ 221
honkai impact 3rd 42 40 250+ 219
hunkai impact 38 41 250+ 224

The search volume of the core keyword impact in Google App Store reached 42, its difficulty level reached 61, and the number of apps related to it reached 250+, among them, there are 18 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Genshin Impact genshin impact 58 51
2
Impact: Fitness & Charity. Steps for a cause impact app 11 30
3
Honkai Impact 3rd 3rd 45 53
4
IMPACT Plus tna 28 33
5
ImPACT Passport impact test 19 13
6
Blood Center IMPACT blood center houston ≤5 11
7
My Impact my impact 12 14
8
The Impact Network impact network 7 20
9
IMPACT impact 3.0 ≤5 22
10
Impact Mobile Banking impact cu mobile ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
epic 65 79 250+ 93
focussed 65 33 249 161
focuses 65 21 250+ 183
épic 65 15 250+ 93
focus 59 70 250+ 67

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Epic: Kids' Books & Educational Reading Library épic 65 15
2
Epic Haiku haiku 48 26
3
Epic Seven epic seven 42 42
4
Epic Rover epica mobile ≤5 24
5
Epic Privacy Browser - AdBlocker, Vault, Free VPN epic browser 24 14
6
EPIC épic 65 15
7
EPIC ON - TV Shows, Movies, Podcast, Ebook, Games in10 media private limited ≤5 30
8
Draw a Stickman: EPIC 3 draw a stickman: epic 3 15 27
9
Draw a Stickman: EPIC Free doodle stickman ≤5 12
10
Draw a Stickman: EPIC 2 bipedal 33 51

These five keywords: “epic”, “focussed”, “focuses”, “épic”, “focus”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Epic: Kids' Books & Educational Reading Library”, “Epic Haiku”, “Epic Seven”, “Epic Rover”, “Epic Privacy Browser - AdBlocker, Vault, Free VPN”, “EPIC”, “EPIC ON - TV Shows, Movies, Podcast, Ebook, Games”, “Draw a Stickman: EPIC 3”, “Draw a Stickman: EPIC Free”, “Draw a Stickman: EPIC 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “impact”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “impact