"illinois" App Store Keywords Research Case | ASOTools
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"illinois" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “illinois” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “instagram video download”, “adivinanza”, “zotero”, “italian news”, “editor”, “parsel sorgulama”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “illinois” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword illinois from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
illinois lottery 46 5 250+ 46
illinois tollway 38 44 248 214
lottery results illinois 38 1 250+ 40
bluecross blueshield of illinois 33 14 247 95
naperville illinois 31 42 250+ 213

The search volume of the core keyword illinois in Google App Store reached 40, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 1 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Illinois uiuc 29 33
2
Safer Illinois safer 34 35
3
Illinois Lottery Official App – Scanner & Results illinois lottery 46 5
4
Illinois Driver License Test illinois driving test study ≤5 30
5
IPASS Illinois illinois tollway 38 44
6
FastToll Illinois illinois toll 12 23
7
Permit Test Illinois IL DMV Driver's License Test idot test 12 25
8
StaySafe@Illinois university of illinois 29 6
9
Outdoor Illinois idnr ≤5 30
10
Chicago and Illinois Cameras illinois 511 ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
william hill 58 16 250+ 126
fanduel 57 41 250+ 188
il 56 66 250+ 228
illottery 56 57 250+ 234
sports betting 55 13 250+ 62

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sports Betting Game - BETUP betplay 68 33
2
5 Live Radio App Free Online UK william hill mobile 23 11
3
DraftKings - Daily Fantasy Football for Cash draft kingd 53 31
4
Sports 2Day for WillHill USA download william hill app ≤5 30
5
FanDuel - Daily Fantasy Sports: Fantasy leagues fanduel 57 41
6
FOXBET Super 6 6 61 72
7
Bonus Code for William I william hill poker app ≤5 21
8
theScore: Live Sports Scores, News, Stats & Videos scote 61 45
9
Sports Betting Tips (Premium) click2win - sport betting tips ≤5 30
10
BetQL - Sports Betting Data betql 15 3

These five keywords: “william hill”, “fanduel”, “il”, “illottery”, “sports betting”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Sports Betting Game - BETUP”, “5 Live Radio App Free Online UK”, “DraftKings - Daily Fantasy Football for Cash”, “Sports 2Day for WillHill USA”, “FanDuel - Daily Fantasy Sports: Fantasy leagues”, “FOXBET Super 6”, “Bonus Code for William I”, “theScore: Live Sports Scores, News, Stats & Videos”, “Sports Betting Tips (Premium)”, “BetQL - Sports Betting Data”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “illinois”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “illinois