"ikea" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ikea” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “£1”, “sofascore”, “lotto result”, “az”, “tiempo”, “harry potter movie”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ikea” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ikea from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ikea family 37 40 249 213
ikea heerlen 33 46 248 236
ikea hackers 33 25 249 138
kitchen planner ikea 33 9 249 64
ikea hasselt 31 45 248 241

The search volume of the core keyword ikea in Google App Store reached 78, its difficulty level reached 37, and the number of apps related to it reached 248, among them, there are 160 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
IKEA imea 87 43
2
IKEA Home smart ikea trådfri 22 37
3
3D Kitchen Design for IKEA: Room Interior Planner móveis planejados 36 16
4
IKEA Inspire ikea pr 25 41
5
IKEA United Arab Emirates ikea uae 27 40
6
IKEA Better Living better living 9 15
7
IKEA Mobile istikbal mobilya 29 34
8
IKEA Safer Home familiarizados ikea ≤5 25
9
IKEA FRIENDS ikea ksa 24 34
10
Inter IKEA Meetings доставкин икеа ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathered 100 28 250+ 165
amaxon 100 28 247 122
google tanslate 100 23 250+ 154
amazom 100 23 246 107
google teanslate 100 22 250+ 144

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather bedar 9 34
2
Live Weather Forecast: Accurate Weather weathre forecast meteorology ≤5 11
3
Weather Live live weather 38 34
4
Daily Weather Home - Weather Widget and Launcher ياسلام 7 33
5
Weather Forecast - Live Weather & Radar & Widgets weather update live 11 13
6
Weather Wow kter wow ≤5 30
7
Weather वेअथेर 43 22
8
3D EARTH - accurate weather forecast & rain radar 3d earth 19 10
9
Weather forecast wheather 100 33
10
Live Weather Forecast App wealthier 39 33

These five keywords: “weathered”, “amaxon”, “google tanslate”, “amazom”, “google teanslate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather”, “Live Weather Forecast: Accurate Weather”, “Weather Live”, “Daily Weather Home - Weather Widget and Launcher”, “Weather Forecast - Live Weather & Radar & Widgets”, “Weather Wow”, “Weather”, “3D EARTH - accurate weather forecast & rain radar”, “Weather forecast”, “Live Weather Forecast App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ikea”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ikea