"ice skater" App Store Keywords Research Case | ASOTools
×

"ice skater" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ice skater” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “spin the wheel”, “share it”, “a4”, “sleep ap”, “independent bank”, “kisok”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ice skater” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ice skater from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ice skater game ≤5 11 250+ 155
ice skater games ≤5 10 250+ 139
ice skater ballerina ≤5 30 250+ 214
ice skater slide ≤5 30 250+ 176
ice skater girl ≤5 30 250+ 173

The search volume of the core keyword ice skater in Google App Store reached 41, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 116 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ice Skating Ballerina - Dance Challenge Arena ice sekating 41 19
2
Ice Skating Ballerina: Winter Ballet Dance ice skating dancing ≤5 30
3
Ice Skating Superstar - Perfect 10 ❤ Dance Games بازی پاتیناژ ≤5 12
4
Roller Skating Girls - Dance on Wheels roller skting 51 25
5
Ice Skating Ballerina Games for Girls jeux de patinage artistique gratuit en français ≤5 22
6
Ice Skating Ballerina Dance ice skating ballerina dance challenge arena ≤5 19
7
Freezio Figure Skating 3D app for training jumps. figure skating 26 14
8
Ice Ballerina Dancing Battle: Dress Up Games little girls dancing 9 22
9
Snowboard Downhill Ski: Skater Boy 3D downhill ski 10 8
10
Romantic Frozen Ballet Life schaatsen 18 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robomx 88 53 249 220
gamesaa 75 68 250+ 250
c o c o 70 22 246 128
cocos 70 20 250+ 114
scrat 68 74 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
OpenPath Mobile Access open paths 16 22
2
.R r 68 76
3
Ethan Gamer Land ethan 31 30
4
Super Salon solon 29 26
5
Toca Kitchen 2 foods 77 38
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Adobe Acrobat Reader: PDF Viewer, Editor & Creator abodo reader 65 24
8
School of Chaos Online MMORPG online school 31 17
9
BEYBLADE BURST app blay blade 60 33
10
TapTower - Idle Building Game tap tower 7 18

These five keywords: “robomx”, “gamesaa”, “c o c o”, “cocos”, “scrat”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “OpenPath Mobile Access”, “.R”, “Ethan Gamer Land”, “Super Salon”, “Toca Kitchen 2”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Adobe Acrobat Reader: PDF Viewer, Editor & Creator”, “School of Chaos Online MMORPG”, “BEYBLADE BURST app”, “TapTower - Idle Building Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ice skater”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ice skater