"hunted house" App Store Keywords Research Case | ASOTools
×

"hunted house" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hunted house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “onnect”, “44”, “cotswold”, “ps2”, “fall”, “goibi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hunted house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hunted house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hunted house games 14 7 250+ 96
vr hunted house ≤5 2 250+ 73
vr hunted house - ghost behind you ≤5 30 250+ 70
hunted house valley - mystery, hidden adventure ≤5 30 249 177
hunted house : ultimate hidden ≤5 30 248 80

The search volume of the core keyword hunted house in Google App Store reached 32, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 86 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Haunted House Secrets Hidden Objects Mystery Game spooks house 23 19
2
Haunted House Escape - Granny Ghost Games hounted 41 16
3
Escape Haunted House of Fear Escape the Room Game 13th floor haunted house 28 25
4
Siren Head Game: Haunted House Escape haunted game 6 30
5
Killer Ghost – 3D Haunted House Escape Game scary ghost house 3d ≤5 30
6
Scary Granny Evil - Horror House Escape scary evil granny the horror house ≤5 2
7
Haunted House Escape ????: Ghost Town Scary Games geister spiele ab 0 ≤5 20
8
VR Haunted House 3D free vr 6 3
9
Halloween Haunted Houses Near Me - Haunts.com haunted houses 50 5
10
Mini Town: Horror Granny House nhỏ thị trấn kinh dị ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zilliow 78 27 250+ 138
zilliw 78 21 250+ 112
tealtor 68 23 250+ 132
home's 65 36 250+ 187
realastate 65 13 250+ 78

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliw 78 21
2
Apartments & Rentals - Zillow renting apartments 58 11
3
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
4
Premier Agent® zillow premier agent 24 34
5
HotPads Apartments & Home Rentals sapartment 61 56
6
Redfin Real Estate: Search Homes for Sale redfin 60 23
7
Zillow Rental Manager zillow rental manager 28 39
8
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
9
Trulia Rent Apartments & Homes rentals homes 58 12
10
Zumper - Apartment Rental Finder rented 50 16

These five keywords: “zilliow”, “zilliw”, “tealtor”, “home's”, “realastate”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Zillow: Find Houses for Sale & Apartments for Rent”, “Apartments & Rentals - Zillow”, “Realtor.com Real Estate: Homes for Sale and Rent”, “Premier Agent®”, “HotPads Apartments & Home Rentals”, “Redfin Real Estate: Search Homes for Sale”, “Zillow Rental Manager”, “Trulia Real Estate: Search Homes For Sale & Rent”, “Trulia Rent Apartments & Homes”, “Zumper - Apartment Rental Finder”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hunted house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hunted house