"hp" App Store Keywords Research Case | ASOTools
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"hp" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hp” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tsunamis”, “zolm”, “lego”, “maurices”, “english translate”, “painted”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hp” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hp from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
whshpp 68 30 249 197
hpspital 63 15 250+ 126
fernsehprogramm 61 25 249 154
hppy wheels 58 32 250+ 195
hppny 58 30 250+ 126

The search volume of the core keyword hp in Google App Store reached 57, its difficulty level reached 48, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
HP Smart hp smart 52 17
2
HP Print Service Plugin printers hp 50 17
3
Samsung Print Service Plugin printing service 41 8
4
HP Advance print and scan doctor hp ≤5 24
5
HP Support Assistant hp printing support 24 29
6
Samsung Mobile Print impressao 34 11
7
HP ePrint Enterprise (service) e-print 34 9
8
HP SureSupply ink cartridges 33 40
9
HP Sure Admin hp notebook 36 26
10
HP ProTrain hp printos for psp ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
prinsteret 87 30 250+ 116
walppaper 77 26 250+ 188
harry porrer 75 19 249 123
enterprice 65 42 250+ 182
holister 63 38 250+ 210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mopria Scan mopria scanner ≤5 8
2
Pharos Print pharos 27 40
3
PrinterShare Mobile Print printouts 24 36
4
facilisimo facilisimo ≤5 30
5
DailyArt - Your Daily Dose of Art History Stories artistic 30 29
6
PrinterShare Premium Key aprinter ≤5 30
7
Pinterest printreste 87 56
8
Canon PRINT Inkjet/SELPHY canon 56 35
9
HP Print Service Plugin printers hp 50 17
10
Pinterest Lite intéressé 26 41

These five keywords: “prinsteret”, “walppaper”, “harry porrer”, “enterprice”, “holister”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mopria Scan”, “Pharos Print”, “PrinterShare Mobile Print”, “facilisimo”, “DailyArt - Your Daily Dose of Art History Stories”, “PrinterShare Premium Key”, “Pinterest”, “Canon PRINT Inkjet/SELPHY”, “HP Print Service Plugin”, “Pinterest Lite”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hp”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hp