"how to lose weight" App Store Keywords Research Case | ASOTools
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"how to lose weight" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “how to lose weight” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “brazilian wax”, “bunnies”, “gta v”, “prone”, “striper”, “mallard”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “how to lose weight” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword how to lose weight from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
how to lose weight fast 50 14 250+ 108
how to lose weight at home 21 9 250+ 128
how to lose weight fast for a teenager 14 30 250+ 126
how to lose weight fast for men 11 30 250+ 114
how to lose weight fast for kids 7 30 250+ 114

The search volume of the core keyword how to lose weight in Google App Store reached 37, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Lose Weight App for Men - Weight Loss in 30 Days iweightloss 48 46
2
Lose Weight App for Women - Workout at Home loose 53 26
3
Lose Weight in 30 Days how to lose weight fast 50 14
4
Belly Fat Burning weight loss apps for free 22 10
5
Body Diary — Weight Loss Tracker with Measures losing weight app free 18 9
6
Lose Belly Fat in 30 Days - Flat Stomach exercícios para perder barriga 38 18
7
Fasting App - Zero Calories Fasting Tracker fasts 68 52
8
7 Minutes to Lose Weight - Abs Workout oefening 14 15
9
Lose Weight in 30 Days veselé zvieratá pre dieti ≤5 30
10
How to Lose Weight in 30 Days. Workout at Home начни бегать ≤5 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fasts 68 52 250+ 232
underarmor 65 36 250+ 218
fasting 62 51 249 52
coachn 61 9 250+ 41
watchers 60 30 250+ 117

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fasting App - Zero Calories Fasting Tracker fasting 62 51
2
Zero - Simple Fasting Tracker zero 50 68
3
Fasting Hours Tracker - Fast Timer fasting hours tracker ≤5 11
4
Fastic: Fasting App & Intermittent Fasting Tracker fastic 27 22
5
Night Fast - Intermittent Fasting Tracker myfast ≤5 27
6
DoFasting - Intermittent Fasting & Healthy Diet dofasting 17 27
7
FastHabit Intermittent Fasting fast habit 10 11
8
Faster - Free Intermittent Fasting Diet App free intermittent fasting app 17 14
9
Fasting Time - Intermittent Fasting Tracker Diet fasting time 22 23
10
BodyFast Intermittent Fasting Tracker - Diet Coach body fast 19 15

These five keywords: “fasts”, “underarmor”, “fasting”, “coachn”, “watchers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fasting App - Zero Calories Fasting Tracker”, “Zero - Simple Fasting Tracker”, “Fasting Hours Tracker - Fast Timer”, “Fastic: Fasting App & Intermittent Fasting Tracker”, “Night Fast - Intermittent Fasting Tracker”, “DoFasting - Intermittent Fasting & Healthy Diet”, “FastHabit Intermittent Fasting”, “Faster - Free Intermittent Fasting Diet App”, “Fasting Time - Intermittent Fasting Tracker Diet”, “BodyFast Intermittent Fasting Tracker - Diet Coach”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “how to lose weight”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “how to lose weight