"houses for sale" App Store Keywords Research Case | ASOTools
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"houses for sale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “houses for sale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “sticker app”, “blablacar”, “sofia castro”, “rhythmic”, “mangalsutra design”, “sport clips”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “houses for sale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword houses for sale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
houses for sale near me 56 9 250+ 72
townhouses for sale 29 10 250+ 76
houses for sale by owner 24 8 250+ 69
california houses for sale 15 5 250+ 61
houses for sale in la ≤5 30 250+ 82

The search volume of the core keyword houses for sale in Google App Store reached 48, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 70 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 19
2
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 21
3
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
4
Redfin Real Estate: Search Homes for Sale redfin 60 25
5
Homes for Sale, Rent - Real Estate homes 54 46
6
RE/MAX Real Estate Search App (US) remax 50 25
7
Auction.com - Foreclosure Real Estate for Sale oction 45 13
8
Free Foreclosure Home Search by USHUD.com foreclosures 36 14
9
Real Estate sale & rent Trovit trovit 31 21
10
Housing - Property Search & Real Estate App properties 48 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
air b&b 80 23 247 156
irnb 80 30 248 231
zilliow 78 19 250+ 110
zilliw 78 18 250+ 106
zillow 76 21 250+ 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb airnbnb 80 34
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
4
B&B finder | Often free cancellation! b&v apps ≤5 21
5
UBER – Vacation Rentals & Real Estate Sales irnb 80 30
6
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
7
B&B Hotels gestione prenotazioni b and b ≤5 8
8
BNB ACCESS my bnb app ≤5 11
9
Vrbo Vacation Rentals vrbo 62 34
10
Booking.com: Hotels, Apartments & Accommodation bôking 80 16

These five keywords: “air b&b”, “irnb”, “zilliow”, “zilliw”, “zillow”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “B&B finder | Often free cancellation!”, “UBER – Vacation Rentals & Real Estate Sales”, “Airbnb Guide for Guests - Book & Travel smart”, “B&B Hotels”, “BNB ACCESS”, “Vrbo Vacation Rentals”, “Booking.com: Hotels, Apartments & Accommodation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “houses for sale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “houses for sale