"hotspots" App Store Keywords Research Case | ASOTools
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"hotspots" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hotspots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “home inspections”, “solitaire free games”, “texas state parks”, “imitation”, “volley”, “turkmen”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hotspots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hotspots from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hotspotshield 39 25 250+ 153
wifi hotspots 36 13 250+ 118
hotspots wifi 36 13 249 122
mobile hotspots 36 11 250+ 114
verizon hotspots 31 15 249 132

The search volume of the core keyword hotspots in Google App Store reached 41, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Xfinity WiFi Hotspots xfinity wifi 41 17
2
Hotspot Shield Free VPN Proxy & Secure VPN hot spat 55 17
3
Mobile Hotspot hostpot 42 22
4
Wifi Hotspot - Mobile Hotspot wi fi hotspot 36 12
5
Wifi Hotspot Portable free wifi hotspot 17 13
6
Mobile Hotspot - 2020 hotspot 53 66
7
Portable Wi-Fi hotspot wifi portatil 23 14
8
Wifi Hotspot, Net Share, Free Hotspot, App Hotspot النقاط الساخنه ≤5 12
9
Mobile Hotspot - Wifi Hotspot 2020 hotspot download app 11 9
10
Free WiFi App: passwords, hotspots hotspot locator ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chrone 75 39 249 186
choromee 75 36 248 174
choromme 75 31 249 171
proxy free 73 30 248 118
goofle chrome 72 37 248 174

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Chrome: Fast & Secure chrome 76 47
2
Chrome Beta extensions for chrome 56 38
3
Chrome Dev dev 46 60
4
Firefox Browser: fast, private & safe web browser firefox 69 33
5
Chrome Canary (Unstable) canary chrome 24 33
6
Chromecast built-in built-in 23 37
7
Google googl 100 79
8
Puffin TV Browser orphan 46 36
9
BL Kennedy Theme freezybrain ≤5 30
10
Android System WebView terminalz 39 53

These five keywords: “chrone”, “choromee”, “choromme”, “proxy free”, “goofle chrome”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Chrome: Fast & Secure”, “Chrome Beta”, “Chrome Dev”, “Firefox Browser: fast, private & safe web browser”, “Chrome Canary (Unstable)”, “Chromecast built-in”, “Google”, “Puffin TV Browser”, “BL Kennedy Theme”, “Android System WebView”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hotspots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hotspots