"horse riding" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse riding” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tve”, “maze :-)”, “house designer”, “voted”, “celebrity”, “creamy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse riding” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse riding from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
riding horse 41 30 250+ 117
horse riding tales 29 14 250+ 136
horse riding games 19 8 250+ 118
horse back riding 19 5 250+ 82
horse trail riding 12 4 250+ 76

The search volume of the core keyword horse riding in Google App Store reached 37, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse Riding Tales - Ride With Friends cavalo 50 11
2
HorseWorld – My Riding Horse - Play the game gaited 36 53
3
Horse Riding Simulator 3D : Jockey Mobile Game horse riding 3d: show jumping ≤5 6
4
Rival Stars Horse Racing horse 56 76
5
Horse Riding Adventure: Horse Racing game horse racing derby 2016 simulator 3d game for free ≤5 30
6
Horse Taxi City Transport: Horse Riding Games horsey acres ≤5 30
7
Mounted Horse Riding Pizza Guy: Food Delivery Game bicycle pizza delivery boy & riding simulator ≤5 30
8
Horse Riding Rival: Multiplayer Derby Racing race frenzy ≤5 10
9
Horse World – Show Jumping - For all horse fans! horse jumping 25 8
10
My Pony Horse Riding Free Game shetland pony spiele ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
spifit 60 24 250+ 142
spirt 60 22 250+ 134
the games i downloaded 58 30 250+ 240
horse 56 76 250+ 122
cowboy 56 60 250+ 43

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Spirit Airlines spirits airline 60 35
2
Spirit Ride horse spirit 18 7
3
Spirit Ride Lucky's Farm spirit horse 19 9
4
Spirit Adventure cimarron games ≤5 24
5
Spirit Ride Surfers spirit free riding 29 22
6
Free Books - Spirit Fanfiction and Stories fanfics bts 26 10
7
Spirit Board Simulator wija 43 18
8
Ghost Voice Box (Spirit Voice Box) Simulation 13 ghosts 36 30
9
Spirit Box Lite spiritbox 25 1
10
Spirit spirit hd ≤5 30

These five keywords: “spifit”, “spirt”, “the games i downloaded”, “horse”, “cowboy”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Spirit Airlines”, “Spirit Ride”, “Spirit Ride Lucky's Farm”, “Spirit Adventure”, “Spirit Ride Surfers”, “Free Books - Spirit Fanfiction and Stories”, “Spirit Board Simulator”, “Ghost Voice Box (Spirit Voice Box) Simulation”, “Spirit Box Lite”, “Spirit”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse riding”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse riding