"horse rider" App Store Keywords Research Case | ASOTools
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"horse rider" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse rider” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dog sound”, “whatsapp mods”, “call of duty modern warfare”, “ideology”, “tutto”, “shimmer and shine”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse rider” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse rider from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horse riders 41 7 250+ 92
horse rider game 7 8 250+ 122
horse rider kills zombies ≤5 30 250+ 155
horse rider camp clean up ≤5 30 250+ 136
horse simulator cowboy rider ≤5 30 250+ 105

The search volume of the core keyword horse rider in Google App Store reached 41, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horse Riding Tales - Ride With Friends cavalo 50 11
2
HorseWorld – My Riding Horse - Play the game perde 31 18
3
Horse Riding Simulator 3D : Jockey Mobile Game horse riding 3d: show jumping ≤5 6
4
Flying Horse Police Chase : US Police Horse Games harsh rajat ≤5 30
5
Mounted Horse Riding Pizza Guy: Food Delivery Game bicycle pizza delivery boy & riding simulator ≤5 30
6
Horse Riding Adventure: Horse Racing game horse racing derby 2016 simulator 3d game for free ≤5 30
7
Horse Riding Rival: Multiplayer Derby Racing race frenzy ≤5 10
8
Horse Taxi City Transport: Horse Riding Games horsey acres ≤5 30
9
Wild West Cowboy Horse Riding Simulator Games 2020 horse riding and fighting games offline ≤5 10
10
Cowboy Horse Rider Sword Fighting Game 2020 horse rider fighting game offline ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
veterinario 60 13 250+ 77
the games i downloaded 58 30 250+ 240
horse 56 76 250+ 122
cowboy 56 60 250+ 43
red dead redemption2 56 35 250+ 184

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Pet World – My Animal Hospital – Dream Jobs: Vet veterinarians 60 1
2
Operate Now: Animal Hospital j u e g o s 70 61
3
Pet World - My animal shelter - take care of them tierheim 39 20
4
Pet Doctor. Animal Care Game pet care games 7 15
5
Pet Hospital Vet Clinic Animal Vet Pet Doctor Game animal doctor games 7 10
6
Pet Vet Care Wash Feed Animals - Animal Doctor Fun pet vet 26 9
7
Pet Hospital Vet Clinic World - Pet Doctor Games pet hospital vet clinic animal ≤5 30
8
My Virtual Pet Shop - Cute Animal Care Game cuidar perros 48 20
9
Vet Patrol biribi ≤5 25
10
Vet Smart Cães e Gatos vet smart cães e gatos ≤5 30

These five keywords: “veterinario”, “the games i downloaded”, “horse”, “cowboy”, “red dead redemption2”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Pet World – My Animal Hospital – Dream Jobs: Vet”, “Operate Now: Animal Hospital”, “Pet World - My animal shelter - take care of them”, “Pet Doctor. Animal Care Game”, “Pet Hospital Vet Clinic Animal Vet Pet Doctor Game”, “Pet Vet Care Wash Feed Animals - Animal Doctor Fun”, “Pet Hospital Vet Clinic World - Pet Doctor Games”, “My Virtual Pet Shop - Cute Animal Care Game”, “Vet Patrol”, “Vet Smart Cães e Gatos”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse rider”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse rider