"horse pictures" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horse pictures” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “vibra”, “valley app”, “aadhaar status”, “hump”, “spielplatz”, “nandini”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horse pictures” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horse pictures from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
3d horse pictures ≤5 3 250+ 81
horse pictures game ≤5 30 250+ 120
horse pictures for your phone ≤5 30 250+ 35
horse pictures app ≤5 30 250+ 27
7 horse pictures ≤5 30 249 22

The search volume of the core keyword horse pictures in Google App Store reached 36, its difficulty level reached 3, and the number of apps related to it reached 250+, among them, there are 30 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
horse pictures imagenes de caballos con frases bonitas ≤5 1
2
Horse Wallpaper horse wallpaper 29 29
3
Horse Wallpaper HD horse wallpaper hd 16 4
4
Horse Wallpaper HD : backgrounds & themes ahalteke bedewleri ≤5 30
5
Horse Pictures Live Wallpaper peppino a mare ≤5 30
6
Horses Live Wallpaper HD friesian horses 36 48
7
Horse Wallpaper HD caballo blanco lavanderías ≤5 30
8
Horse Wallpapers 4K free rein zoe and raven wallpaper ≤5 4
9
Horse Wallpaper 4K black horse wallpaper full hd ≤5 30
10
Horse Wallpapers spirit horse wallpaper ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
horse 56 76 250+ 122
kentucky derby 55 32 250+ 166
horses 52 16 250+ 123
town of salem 50 46 250+ 217
town of dalem 50 45 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rival Stars Horse Racing horse racing 45 39
2
Horse Riding Tales - Ride With Friends cavalo 50 11
3
Horse Haven World Adventures paarden 36 8
4
Star Stable Horses horses 52 16
5
My Horse Stories my horse stories 14 19
6
My Horse my horse 22 10
7
Horse Academy horses games free 11 7
8
Horse Robot Car Game – Space Robot Transform wars rowboat 29 8
9
Equestriad World Tour equestrian 33 13
10
Horse World – Show Jumping - For all horse fans! horse jumping 25 8

These five keywords: “horse”, “kentucky derby”, “horses”, “town of salem”, “town of dalem”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Rival Stars Horse Racing”, “Horse Riding Tales - Ride With Friends”, “Horse Haven World Adventures”, “Star Stable Horses”, “My Horse Stories”, “My Horse”, “Horse Academy”, “Horse Robot Car Game – Space Robot Transform wars”, “Equestriad World Tour”, “Horse World – Show Jumping - For all horse fans!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horse pictures”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horse pictures