"horoskop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horoskop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “disney”, “pizza”, “big data”, “google contacts”, “youtube downloads videos”, “mercado pago”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horoskop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horoskop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horoskopi shqip 18 9 250+ 106
horoskop harian ≤5 30 250+ 134
horoskopi.ge ≤5 30 250+ 129
dagens horoskop ≤5 30 250+ 127
tageshoroskop kostenlos ≤5 30 250+ 121

The search volume of the core keyword horoskop in Google App Store reached 61, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zodiac Horoscope – Daily tips, Astrology horoscope napi horoszkóp 39 8
2
Horoscope horoskop za svaki dan na srpskom ≤5 30
3
Horoscopes & Tarot astrolis 19 8
4
Horoskop i Tarot horoskopy dzienne ≤5 5
5
Planetarijum horoskop & astrologija astroloski odgovori ≤5 4
6
Dnevni Horoskop - Astrologija horoskop za svaki dan na srpskom ≤5 30
7
Нумерология dmitry lisin ≤5 30
8
前世誕生日占い【あなたの前世の誕生日】 doğum haritası 34 8
9
Gökgünlük (Profesyonel Astroloji Uygulaması) doğum haritası 34 8
10
Yodha My Astrology and Zodiac Horoscope horoscope astrology and zodiac signs ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
horiscope 68 13 250+ 119
horroscope 68 12 250+ 118
zonic sign 65 8 250+ 73
signs of the zodiac 65 7 250+ 65
zodiacs 65 5 250+ 45

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Horoscope horroscope 68 12
2
Horoscopes & Tarot astrolis 19 8
3
Horoscopes – Daily Zodiac Horoscope & Astrology zonic sign 65 8
4
Co–Star Personalized Astrology astrology 55 59
5
Daily Horoscope Pro: Zodiac Signs horoscope pro ≤5 7
6
Astroguide - Free Daily Horoscope & Tarot Reading astro guide vice ≤5 9
7
Horoscope - Daily Zodiac Sign Reading heres your sign 14 23
8
Zodiac Horoscope – Daily tips, Astrology horoscope horoskop 61 12
9
My Horoscope my horoscope 21 10
10
Daily Horoscope 2020 - Free read by Astrologers kostiantyn kucher ≤5 30

These five keywords: “horiscope”, “horroscope”, “zonic sign”, “signs of the zodiac”, “zodiacs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Horoscope”, “Horoscopes & Tarot”, “Horoscopes – Daily Zodiac Horoscope & Astrology”, “Co–Star Personalized Astrology”, “Daily Horoscope Pro: Zodiac Signs”, “Astroguide - Free Daily Horoscope & Tarot Reading”, “Horoscope - Daily Zodiac Sign Reading”, “Zodiac Horoscope – Daily tips, Astrology horoscope”, “My Horoscope”, “Daily Horoscope 2020 - Free read by Astrologers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horoskop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horoskop