"horoscope 2020" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horoscope 2020” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “temperature outside”, “queens”, “wulf”, “week end”, “gamedesire”, “dealerconnect”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horoscope 2020” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horoscope 2020 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
horoscope + 2020 33 30 250+ 97
daily horoscope 2020 18 9 250+ 86
horoscope pro 2020 ≤5 6 250+ 107
daily horoscope 2020 by yodha ≤5 30 250+ 107
daily horoscope-astrology 2020 ≤5 30 250+ 95

The search volume of the core keyword horoscope 2020 in Google App Store reached 32, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 102 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Horoscope horoscope 64 74
2
Horoscopes – Daily Zodiac Horoscope & Astrology zonic sign 65 7
3
Daily Horoscope 2020 предсказатель гороскопа ≤5 4
4
AstroDay - Zodiac Horoscope 2020 susan miller 26 32
5
Horoscopes Daily Free 2020, Daily Horoscope Plus astrology & horoscope 2020 ≤5 5
6
Horoscopes & Tarot astrolis 19 8
7
Daily Horoscope 2020. For today and everyday. Free yillar nomi ≤5 19
8
Love Horoscope love horoscope 29 13
9
Daily Horoscope Pro: Zodiac Signs october horoscope 26 6
10
Zodiac Horoscope – Daily tips, Astrology horoscope napi horoszkóp 39 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
zonic sign 65 7 250+ 69
signs of the zodiac 65 6 250+ 62
zodiacs 65 5 250+ 49
horoscope 64 74 250+ 112
horóscopos 63 11 250+ 111

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horoscopes – Daily Zodiac Horoscope & Astrology signs of the zodiac 65 6
2
Love Compatibility Match - Zodiac Sign Astrology astrology sign compatibility 12 5
3
Sun Signs: Horoscopes sun sign 33 7
4
Horoscope - Daily Zodiac Sign Reading زودياك 12 3
5
Astrological Signs - Zodiac reading astrologer sign 46 8
6
Find Zodiac Sign find your zodiac sign ≤5 3
7
Horoscope - Zodiac Signs zodiac signs 55 19
8
Daily Horoscope horoscope 64 74
9
Horoscope Home - Daily Zodiac Astrology eugenia last 26 48
10
Fun Facts About Zodiac Signs zodiac traits 11 3

These five keywords: “zonic sign”, “signs of the zodiac”, “zodiacs”, “horoscope”, “horóscopos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Horoscopes – Daily Zodiac Horoscope & Astrology”, “Love Compatibility Match - Zodiac Sign Astrology”, “Sun Signs: Horoscopes”, “Horoscope - Daily Zodiac Sign Reading”, “Astrological Signs - Zodiac reading”, “Find Zodiac Sign”, “Horoscope - Zodiac Signs”, “Daily Horoscope”, “Horoscope Home - Daily Zodiac Astrology”, “Fun Facts About Zodiac Signs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horoscope 2020”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horoscope 2020