"horizons" App Store Keywords Research Case | ASOTools
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"horizons" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “horizons” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “opting”, “images for whatsapp”, “pacify”, “samurai x”, “darmstadt”, “omega 3”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “horizons” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword horizons from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
animal crossing new horizons 50 21 248 96
new horizons 32 23 247 79
bright horizons 31 47 250+ 235
animal crossing new horizons villagers 26 30 247 135
new horizons credit union 16 38 249 232

The search volume of the core keyword horizons in Google App Store reached 48, its difficulty level reached 22, and the number of apps related to it reached 248, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Horizons bonobo app ≤5 30
2
Horizons FCU Mobile horizons federal credit union 6 30
3
Horizon horizo 48 38
4
Horizon Modding Kernel modding app 24 24
5
NEWHCU Mobile Banking new horizon credit union 16 39
6
New Horizons ahimalcrossing ≤5 30
7
Horizon Telehealth hoy health ≤5 30
8
Family Horizons Credit Union horizons north credit union ≤5 1
9
Horizon Mobile Banking horizon credit union 23 2
10
VMware Horizon Client vmware 46 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tuichw 85 17 250+ 100
nıntendo swıtch 73 18 250+ 114
gool 70 57 248 232
wayfair 70 39 249 190
goodgle 68 43 247 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HashChat for Twitter twter gratis ≤5 30
2
Twitch 2! Contacts Formatter twitch contacts 7 30
3
streamboy – Twitch companion companions gmbh ≤5 22
4
Posts and Tweets 2020 تغريدات تويتر مميزة ≤5 12
5
Black Twitter black twitter 31 12
6
SocialLine for Twitter socialline ≤5 25
7
UberSocial PRO for Twitter ubersocial pro ≤5 14
8
Colors For Twitter colors for twitter 17 13
9
It's easywithaces twitch.tv 55 9
10
DankChat flicktastic ≤5 28

These five keywords: “tuichw”, “nıntendo swıtch”, “gool”, “wayfair”, “goodgle”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HashChat for Twitter”, “Twitch 2! Contacts Formatter”, “streamboy – Twitch companion”, “Posts and Tweets 2020”, “Black Twitter”, “SocialLine for Twitter”, “UberSocial PRO for Twitter”, “Colors For Twitter”, “It's easywithaces”, “DankChat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “horizons”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “horizons