"hoper" App Store Keywords Research Case | ASOTools
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"hoper" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hoper” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “canada post”, “lowes”, “texas apps”, “regalo”, “baby blue”, “9 11”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hoper” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hoper from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
choper 30 31 250+ 191
instacart shoper 29 37 246 210
shoper 24 30 248 174
hoper rush ≤5 30 250+ 219
pj hamburgueria & choperia ≤5 30 250+ 170

The search volume of the core keyword hoper in Google App Store reached 32, its difficulty level reached 41, and the number of apps related to it reached 249, among them, there are 209 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hopper - Book Cheap Flights hopper 48 50
2
Ball Hoper hazard ball ≤5 30
3
HOPR Transit hopr 18 32
4
Jurassic Hopper: Crossy Dinosaur Shooter Game hopper team ≤5 30
5
Hoper Lady lady 45 64
6
Free VPN : Fast & Secure VPN Proxy : Hopper VPN hoper vpn ≤5 6
7
Jurassic Hopper 2: Crossy Dino World Shooter jurassic hopper 2 ≤5 30
8
The Crossing Dead: Crossy Zombie Apocalypse Road dead roads 10 20
9
Jumpy Tree - Arcade Hopper rodent tree jump ≤5 30
10
Last Hope Sniper - Zombie War: Shooting Games FPS last hope 19 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
traset 100 29 250+ 186
lyoutup 100 30 250+ 234
nexflique 93 30 250+ 228
sbay 90 65 249 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “traset”, “lyoutup”, “nexflique”, “sbay”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hoper”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hoper