"hop" App Store Keywords Research Case | ASOTools
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"hop" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hop” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minnesota vikings”, “bnp”, “online games cars”, “bachatas”, “birds fly”, “good morning images”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hop” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hop from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hope depot 87 33 250+ 169
shopee 78 51 249 144
shoppee 78 43 249 166
worldstar hiphop 68 50 250+ 219
world star hip hop 68 45 250+ 208

The search volume of the core keyword hop in Google App Store reached 46, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tiles Hop: EDM Rush! tires hop 55 13
2
Tiles Hop Ball - Neon EDM Rush edm 41 56
3
Hop Fastpass hop inn 21 30
4
Hop ketch app ≤5 30
5
Hop Ball 3D: Dancing Ball on Music Tiles Road hop ball 3d 24 11
6
Dancing HOP: Tiles Ball EDM Rush dancing hoop 7 13
7
Community by hOp community by hop ≤5 30
8
Color Hop 3D - Music Game color hop 3d 10 10
9
Happier - Marshmello Hop World marshmello happier piano ≤5 16
10
Happy Hop: Kawaii Jump cuter 55 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soundloudi 75 36 250+ 189
wihsing 72 58 250+ 225
worldstar hiphop 68 50 250+ 219
world star hip hop 68 45 250+ 208
karaok 65 66 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BEATFLO makerlog ≤5 30
2
Islam cloud - Holy Quran Live Stream quran cloud ≤5 7
3
ForTunes - Analytics for Artists fortunes 39 10
4
MusicLink-Promote your music by one smart link promoted music 14 20
5
Spout: monochrome mission spout 22 42
6
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 30
7
My Mixtapez Music my mixtapez 29 26
8
Star Battle Infinity star battle one ≤5 14
9
Audius Music tidels ≤5 2
10
HappyCats games for cats happycats games for cats ≤5 30

These five keywords: “soundloudi”, “wihsing”, “worldstar hiphop”, “world star hip hop”, “karaok”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BEATFLO”, “Islam cloud - Holy Quran Live Stream”, “ForTunes - Analytics for Artists”, “MusicLink-Promote your music by one smart link”, “Spout: monochrome mission”, “Amazon Music: Stream and Discover Songs & Podcasts”, “My Mixtapez Music”, “Star Battle Infinity”, “Audius Music”, “HappyCats games for cats”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hop”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hop