"homescreen" App Store Keywords Research Case | ASOTools
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"homescreen" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “homescreen” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “e90”, “logo maker”, “rolling”, “ikman”, “aeroméxico”, “thermomix”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “homescreen” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword homescreen from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
homescreen widgets 21 12 250+ 141
cute homescreens 19 5 250+ 122
homescreens 9 10 250+ 123
homescreen theme 9 8 250+ 118
lockscreen homescreen name id ≤5 30 250+ 172

The search volume of the core keyword homescreen in Google App Store reached 34, its difficulty level reached 21, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Nova Launcher nova 50 67
2
Creative App. Wallpapers Ringtones Homescreen creative apps 7 6
3
High Style Launcher 2020 - hitech homescreen theme best themed 12 11
4
1 Launcher - Best and Smart Home Screen App inicios de pantalla 12 22
5
Evie Launcher evie 31 11
6
Smart Launcher 5 командой 29 39
7
Pro Screens - App for HomeScreens homescreens 9 10
8
Apex Launcher - Customize,Secure,and Efficient a.p.e.x 58 3
9
Home Screen Launcher for Android TV home screen launcher ≤5 11
10
Sticky Notes + Widget stick it notes 45 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
weathering 100 59 250+ 229
voogle 100 47 248 191
weathered 100 28 250+ 165
google 93 86 247 215
netflicse 93 30 248 221

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weathering with You wallpaper weathering with you 50 23
2
The Weathering Magazine the weathering magazine app ≤5 30
3
Weathering With You Anime Wallpaper weathering with you 50 23
4
Weather वेअथेर 43 22
5
Weather Home - Live Radar Alerts & Widget advisories 33 38
6
weather rawalpindi weather 45 22
7
Live Weather Forecast - Accurate weather & Radar liveweather 38 14
8
Weather weathered 100 28
9
Weather forecast climas 100 33
10
Real-time weather forecasts real time weather ≤5 13

These five keywords: “weathering”, “voogle”, “weathered”, “google”, “netflicse”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weathering with You wallpaper”, “The Weathering Magazine”, “Weathering With You Anime Wallpaper”, “Weather”, “Weather Home - Live Radar Alerts & Widget”, “weather”, “Live Weather Forecast - Accurate weather & Radar”, “Weather”, “Weather forecast”, “Real-time weather forecasts”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “homescreen”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “homescreen