"hippo" App Store Keywords Research Case | ASOTools
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"hippo" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hippo” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dji fly”, “драйв 2”, “mi phone”, “billings”, “quotes best friend”, “we transfer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hippo” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hippo from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hippocampus 45 47 246 216
hippos 39 10 227 120
shippo 36 46 250+ 234
word hippo 35 23 250+ 150
hippogriff 34 15 250+ 151

The search volume of the core keyword hippo in Google App Store reached 47, its difficulty level reached 36, and the number of apps related to it reached 250+, among them, there are 125 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hippo - Live Random Video Chat hippo app 16 9
2
Good Night Hippo a good hippopotamus ≤5 30
3
Hippo at the Airport: Adventure hippo games 17 13
4
Halloween: Candy Hunter halloween kid games 26 5
5
Wedding party. Games for Girls dugun 26 8
6
Hippo's tales: Snow Queen snow queen 18 13
7
Good morning. Educational kids games mattina 41 30
8
Fitness Games: Hippo Trainer hippo challenger ≤5 30
9
Kids birthday party kids birthday parties 23 5
10
Water Park: Fun Water Slides 河马 ≤5 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mercadolivre 83 40 247 191
ailexpress 83 35 250+ 176
airexpresse 83 30 22 9
kohoot 82 44 249 219
tubifly 80 68 249 246

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mercado Libre: compra fácil y rápido marcao libre 85 31
2
Promoção do Mercado mercado livre promoção ≤5 18
3
Wish - Shopping Made Fun wiah 72 32
4
Mercado Pago mercadoria pago 65 49
5
OLX - Comprar e vender online com segurança olx brasil 32 36
6
Magazine Luiza: Loja de Compras Online de Natal magazne luiza 72 53
7
Optical illusion Hypnosis óptica 48 15
8
Fidget Spinner - iSpinner gnocchi 53 30
9
Americanas: Ofertas de Natal para Comprar Online americanas 49 35
10
Drive Thru Supermarket: Shopping Mall Car Driving drive through 48 22

These five keywords: “mercadolivre”, “ailexpress”, “airexpresse”, “kohoot”, “tubifly”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mercado Libre: compra fácil y rápido”, “Promoção do Mercado”, “Wish - Shopping Made Fun”, “Mercado Pago”, “OLX - Comprar e vender online com segurança”, “Magazine Luiza: Loja de Compras Online de Natal”, “Optical illusion Hypnosis”, “Fidget Spinner - iSpinner”, “Americanas: Ofertas de Natal para Comprar Online”, “Drive Thru Supermarket: Shopping Mall Car Driving”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hippo”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hippo