"hill" App Store Keywords Research Case | ASOTools
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"hill" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hill” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “upstox”, “cuida”, “stickman games”, “elephant insurance”, “watch anime for free”, “suppressor”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hill” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hill from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chilli's 63 20 250+ 95
hillywood 61 42 250+ 187
phillips 58 18 247 60
william hill 58 16 250+ 126
the hills 56 13 250+ 76

The search volume of the core keyword hill in Google App Store reached 40, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hill Climb Racing carros 51 47
2
Hill Climb Racing 2 jonah hill 51 55
3
MMX Hill Dash 2 – Offroad Truck, Car & Bike Racing hill dash 10 18
4
The Hill the hill 48 23
5
Hillside Rush Racing hillside 21 39
6
MMX Hill Dash mmx 25 29
7
Exion Hill Racing exion hill racing 8 10
8
Bikes Hill hulls 38 39
9
Zombie Hill Racing - Earn To Climb: Apocalypse zombie hill racing 8 20
10
Hill Racing – Offroad Hill Adventure game hill racing offroad ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
car 68 100 250+ 223
cars 67 50 250+ 212
juegos 64 64 250+ 249
car games 61 56 250+ 224
mrs bean 60 33 249 153

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Extreme Car Driving Simulator car games 61 56
2
Hill Climb Racing carros 51 47
3
Racing in Car 2 driving 65 82
4
Car Parking Multiplayer car parking 50 62
5
3D Driving Class 3d 49 100
6
Car Simulator 2 سارات 43 33
7
Hot Wheels Unlimited hot wheel 55 33
8
Car Simulator 2020 voitures 45 38
9
Ultimate Car Driving Simulator games car 53 28
10
Flying Firefighter Truck fiery cars ≤5 5

These five keywords: “car”, “cars”, “juegos”, “car games”, “mrs bean”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Extreme Car Driving Simulator”, “Hill Climb Racing”, “Racing in Car 2”, “Car Parking Multiplayer”, “3D Driving Class”, “Car Simulator 2”, “Hot Wheels Unlimited”, “Car Simulator 2020”, “Ultimate Car Driving Simulator”, “Flying Firefighter Truck”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hill”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hill