"highlight covers" App Store Keywords Research Case | ASOTools
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"highlight covers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “highlight covers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “iphone 3g”, “bass pro shops”, “utube for kids”, “logo makers”, “pokemon gou”, “temperature body”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “highlight covers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword highlight covers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
instagram highlight covers 29 9 250+ 83
instagram highlight covers black 21 30 250+ 108
highlight covers instagram 18 9 250+ 85
highlight covers for instagram 17 9 250+ 85
instagram highlight covers download 14 7 250+ 74

The search volume of the core keyword highlight covers in Google App Store reached 37, its difficulty level reached 11, and the number of apps related to it reached 249, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Highlight Cover & Logo Maker for Instagram Story ig highlights cover 45 30
2
Highlight Cover Maker for Instagram - StoryLight instagram highlight cover 42 11
3
Highlight Cover Maker - Covers For Instagram Story cover stories 28 14
4
Highlight Cover Maker for Instagram Story highlights cover for instagram free 2020 ≤5 30
5
Highlight Cover Maker for Instagram Story instagram cover 16 10
6
Highlight Cover Maker 2020 hilite mall ≤5 30
7
Highlight Cover for Instagram – Story Highlights highlights cover for instagram free neon ≤5 30
8
FocoDesign: Insta Story Editor & Highlight Cover foco 34 29
9
Highlight Cover Maker crazxracing highlight free ≤5 19
10
Highlight Cover Maker for Instagram Story  highlight cover maker for instagram - storylight ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instugrame 100 30 249 234
саnva 82 63 250+ 242
tubufy 80 69 249 248
canva 76 58 248 129
wattpad 73 45 250+ 208

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Insta Story Art - Instagram stories maker storico 11 15
2
Sudoku whusaap 90 41
3
DEVAR - Augmented Reality App devar 24 25
4
Collage Maker - Photo Editor & Photo Collage collage 58 90
5
FBReader: Favorite Book Reader fbreader 16 33
6
Brilliant brilliantly 43 13
7
Fonts - Emojis & Fonts Keyboard fonts 68 76
8
Preview - Plan your Instagram preview 41 49
9
MovieStarPlanet 2 hollywood planet 33 44
10
Face Live Camera: Photo Filters, Emojis, Stickers caras felices 43 30

These five keywords: “instugrame”, “саnva”, “tubufy”, “canva”, “wattpad”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Insta Story Art - Instagram stories maker”, “Sudoku”, “DEVAR - Augmented Reality App”, “Collage Maker - Photo Editor & Photo Collage”, “FBReader: Favorite Book Reader”, “Brilliant”, “Fonts - Emojis & Fonts Keyboard”, “Preview - Plan your Instagram”, “MovieStarPlanet 2”, “Face Live Camera: Photo Filters, Emojis, Stickers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “highlight covers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “highlight covers