"high blood pressure" App Store Keywords Research Case | ASOTools
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"high blood pressure" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “high blood pressure” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “felix the cat”, “allowing”, “stronger”, “dime”, “metered”, “fork lift”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “high blood pressure” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword high blood pressure from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
high blood pressure symptoms 45 6 250+ 57
symptoms of high blood pressure 45 30 249 41
causes of high blood pressure 39 3 250+ 43
high blood pressure detector free ≤5 12 250+ 121
high blood pressure trackers free ≤5 4 250+ 69

The search volume of the core keyword high blood pressure in Google App Store reached 38, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blood Pressure Diary lowering blood pressure 46 3
2
Blood Pressure blood pressures 51 3
3
Blood Pressure Tracker - BP Checker - BP Logger bp checker machine 21 4
4
High Blood Pressure Diet Tips high blood pressure symptoms 45 6
5
Blood pressure App diastolic blood pressure 31 2
6
Blood Pressure Analyze presser machine 24 30
7
Blood Pressure Tracker : BP Checker Log : BP Info easy bp life log ≤5 14
8
Blood Pressure Tracker : BP Checker Log : BP Info bp checker 14 5
9
Blood Pressure Interval finger blood pressure ≤5 2
10
Blood Pressure Checker Diary -BP Info - BP Tracker blood pressure fingerprint ≤5 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
diappetes 58 14 249 86
connect · 57 9 250+ 83
astrazeneca 56 54 250+ 237
myfitnesspal 55 22 250+ 154
heart 53 73 250+ 76

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Blood Glucose Tracker glucosa 41 5
2
mySugr - Diabetes App & Blood Sugar Tracker glycose 48 58
3
Diabetes:M - Management & Blood Sugar Tracker App azúcares 41 13
4
Beat Diabetes what is diabetes # diabetes symptoms & signs ≤5 30
5
Type 2 Diabetes: Lifestyle & BG by Nourishly lifestyle app 6 6
6
Diabetic Diet Recipes : Control Diabetes & Sugar diet for diabetics 39 3
7
Diabetic Recipes : Healthy Food diabetic food recipes 9 2
8
Glucose Buddy Diabetes Tracker glucose buddy 10 7
9
Blood Sugar Log – Diabetes Tracker sugar drops ≤5 13
10
GLog: Glucose Logbook for Diabetics glucose log book ≤5 4

These five keywords: “diappetes”, “connect ·”, “astrazeneca”, “myfitnesspal”, “heart”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Blood Glucose Tracker”, “mySugr - Diabetes App & Blood Sugar Tracker”, “Diabetes:M - Management & Blood Sugar Tracker App”, “Beat Diabetes”, “Type 2 Diabetes: Lifestyle & BG by Nourishly”, “Diabetic Diet Recipes : Control Diabetes & Sugar”, “Diabetic Recipes : Healthy Food”, “Glucose Buddy Diabetes Tracker”, “Blood Sugar Log – Diabetes Tracker”, “GLog: Glucose Logbook for Diabetics”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “high blood pressure”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “high blood pressure