"helicopters" App Store Keywords Research Case | ASOTools
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"helicopters" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “helicopters” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “renters insurance”, “dude perfect”, “each other”, “plane”, “preparado”, “tra”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “helicopters” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword helicopters from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
helicopters games 24 9 250+ 120
police helicopters 21 7 250+ 136
airbus helicopters 17 28 250+ 191
helicopters simulator 12 7 250+ 115
simulators helicopters 12 6 250+ 108

The search volume of the core keyword helicopters in Google App Store reached 39, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GUNSHIP BATTLE: Helicopter 3D choper 30 31
2
Helicopter Rescue Simulator helicopter games 32 13
3
Army Helicopter Marine Rescue copters 19 8
4
Helicopter Sim Flight Simulator Air Cavalry Pilot black hawk 27 24
5
Helicopter Flying Simulator: Car Driving helicopter flying 14 8
6
Police Helicopter Simulator alicopter 6 11
7
Gunship Strike 3D helikopter 36 10
8
Real Helicopter Rescue Sim 3D - Helicopter Pilot helicopter rescue flight simulator 3d: city rescue ≤5 30
9
Police Helicopter City Flying police helicopters 21 7
10
Helicopter Flying Adventures flying adventures ≤5 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
legos 66 23 250+ 148
totla 58 54 250+ 240
bumblebeer 55 49 249 219
tayarat 55 33 250+ 209
air force one 55 24 250+ 152

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LEGO® Star Wars™: TFA legstar wars 53 29
2
LEGO® DUPLO® WORLD dulpo lego 45 34
3
LEGO® Tower leog 46 26
4
LEGO® Building Instructions lego masters 41 33
5
LEGO® Life: Safe Social Media for Kids lego 65 35
6
LEGO® Friends: Heartlake Rush lego fends 51 30
7
LEGO® Super Mario™ super mario maker2 36 30
8
LEGO® Legacy: Heroes Unboxed lego nin jago 51 29
9
LEGO® DUPLO® Connected Train duplos 41 16
10
THE LEGO® MOVIE 2™ Movie Maker lego movie 36 30

These five keywords: “legos”, “totla”, “bumblebeer”, “tayarat”, “air force one”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO® Star Wars™: TFA”, “LEGO® DUPLO® WORLD”, “LEGO® Tower”, “LEGO® Building Instructions”, “LEGO® Life: Safe Social Media for Kids”, “LEGO® Friends: Heartlake Rush”, “LEGO® Super Mario™”, “LEGO® Legacy: Heroes Unboxed”, “LEGO® DUPLO® Connected Train”, “THE LEGO® MOVIE 2™ Movie Maker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “helicopters”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “helicopters