"heart-rate" App Store Keywords Research Case | ASOTools
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"heart-rate" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heart-rate” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “activity tracker”, “trafic race”, “plus whatsapp download”, “frutilla”, “scentsy”, “deceased”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heart-rate” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heart-rate from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
heart rate monitor 44 21 250+ 69
heart rate 43 34 250+ 60
heart-rate monitor 33 7 250+ 65
resting heart rate 29 6 250+ 68
heart rate variability 25 6 250+ 66

The search volume of the core keyword heart-rate in Google App Store reached 39, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Accurate Heart Rate Monitor heart rate monitor 44 21
2
Heart Rate Monitor heatbeat 45 28
3
Instant Heart Rate: HR Monitor & Pulse Checker rested 46 33
4
Heart Rate Plus - Pulse & Heart Rate Monitor oximeter pulse 51 30
5
Cardiograph - Heart Rate Meter heart 53 73
6
Heart Rate Monitor unique heart rate monitor ≤5 4
7
Heart Rate Monitor Pulse Checker: BPM Tracker sentindo o coração ≤5 10
8
Selfie Heart Rate Monitor - FaceBeat ваше здоровье ≤5 11
9
Welltory: EKG Heart Rate Monitor & HRV Stress Test ekg 42 11
10
Heart Rate Variability HRV Camera heart rate variability 25 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fitbit 65 33 249 161
pelaton 61 46 249 215
firbit 61 32 250+ 197
fidbit 61 31 250+ 182
fotbit 61 31 249 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fitbit firbit 61 32
2
FitToFit - Fitbit to Google Fit power sync for fitbit 6 21
3
Fitbit Coach coacher 39 21
4
Fit Notifications (for Fitbit) fitbit notifications ≤5 14
5
Find My Fitbit - Finder App For Your Lost Fitbit find my fitbit 18 15
6
Finder for Fitbit - find your lost Fitbit fitbit finder 12 13
7
Cardiogram: Wear OS, Fitbit, Garmin, Android Wear cardiogram 28 22
8
Sync Fix for Fitbit and Huawei/Honor phones sync fix für huawei/fitbit ≤5 15
9
Guide For Fitbit Charge 4 set up my fitbit ≤5 30
10
User guide for Fitbit Versa the fitbit versa ≤5 13

These five keywords: “fitbit”, “pelaton”, “firbit”, “fidbit”, “fotbit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fitbit”, “FitToFit - Fitbit to Google Fit”, “Fitbit Coach”, “Fit Notifications (for Fitbit)”, “Find My Fitbit - Finder App For Your Lost Fitbit”, “Finder for Fitbit - find your lost Fitbit”, “Cardiogram: Wear OS, Fitbit, Garmin, Android Wear”, “Sync Fix for Fitbit and Huawei/Honor phones”, “Guide For Fitbit Charge 4”, “User guide for Fitbit Versa”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heart-rate”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heart-rate