"heart radio" App Store Keywords Research Case | ASOTools
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"heart radio" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “heart radio” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “online”, “itcoin”, “instaram”, “the seven deadly sins”, “hollister”, “sling”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “heart radio” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword heart radio from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
iheart radio 39 16 250+ 147
i heart radio 34 13 250+ 129
i heart radio free app 21 19 250+ 169
iheart radio app free 21 13 250+ 155
iheart radio app 19 11 250+ 137

The search volume of the core keyword heart radio in Google App Store reached 55, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
iHeartRadio: Radio, Podcasts & Music On Demand r a d i o 63 13
2
iHeartRadio for Android TV ciprian redinciuc ≤5 30
3
Free Heart Radio Stations heart music game ≤5 30
4
Heart Radio App brennan heart 12 31
5
iHeartRadio Family collingsworth family 16 30
6
Heart Online Radio i heart radio podcast 6 30
7
UK Heart FM London 106.2 live heart fm radio app ≤5 30
8
Heart Radio heartradio 28 11
9
Heart Radio UK live (heart fm live) heart dance radio app ≤5 5
10
Pandora - Streaming Music, Radio & Podcasts pandora 75 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtub 100 54 250+ 201
yutupgo 100 47 249 199
yiutuber 100 43 250+ 193
yputube 100 40 249 193
yutuob 100 40 249 186

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtubetm 100 70
2
YouTube Kids youtoubu 100 30
3
YouTube for Android TV youtube goooo 58 27
4
YouTube TV - Watch & Record Live TV yo utibe 100 30
5
YouTube Music - Stream Songs & Music Videos u tiube 100 30
6
YouTube Studio youtubestadio 63 41
7
YouTube Music vevo 42 35
8
YouTube TV - Watch & Record Live TV you tuoby 100 30
9
YouTube Kids for Android TV мультиках 60 20
10
YouTube VR youtube vr 23 5

These five keywords: “youtub”, “yutupgo”, “yiutuber”, “yputube”, “yutuob”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids”, “YouTube for Android TV”, “YouTube TV - Watch & Record Live TV”, “YouTube Music - Stream Songs & Music Videos”, “YouTube Studio”, “YouTube Music”, “YouTube TV - Watch & Record Live TV”, “YouTube Kids for Android TV”, “YouTube VR”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “heart radio”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “heart radio