"headset" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “headset” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “importadora”, “boom beach”, “meet me”, “6s plus”, “tengas”, “flixster”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “headset” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword headset from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
headsets 55 6 250+ 92
vr headset 35 5 250+ 105
platonic headset 34 48 250+ 242
xbox headset 33 39 249 214
ps4 headset 30 36 249 205

The search volume of the core keyword headset in Google App Store reached 39, its difficulty level reached 18, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Headset Test & Headset-Speaker Toggle headset toggle test gratis ≤5 20
2
Headset Remote برنامج headset remote ≤5 11
3
Sony | Headphones Connect sony 58 46
4
HeadSet Toggle toggle headset 9 10
5
Headset (Earphone) Launcher rodaje auriculares ≤5 23
6
Equalizer For Bluetooth headset bluetooth headphone 50 10
7
Philips Headset philips soundstudio ≤5 18
8
Headset-Speaker Toggle & Test Switch headset toggle on/off earphone or speaker ≤5 20
9
Headset Menu headset button controller trial apple ≤5 30
10
Headset Launcher headst ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
testen 73 21 250+ 167
wihsing 72 58 250+ 225
air buds 72 23 250+ 141
karaok 65 66 250+ 105
caryoke 65 24 250+ 155

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Love Test Pro - Love Compatibility testers 73 13
2
Phone Check and Test testing 48 37
3
Test Your Android - Hardware Testing & Utilities testing application 6 7
4
Mic Test test mic 48 30
5
SPEEDCHECK Internet Speed Test what's my internet speed 43 12
6
Speedcheck ranking speed ≤5 30
7
Love Tester - Find Real Love tester 48 62
8
IQ Test Free i.q test 55 5
9
Love Test Calculator - Compatibility Tester Prank the love test 43 5
10
Fingerprint Love Test Scanner Prank for lovers scan ≤5 30

These five keywords: “testen”, “wihsing”, “air buds”, “karaok”, “caryoke”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Love Test Pro - Love Compatibility”, “Phone Check and Test”, “Test Your Android - Hardware Testing & Utilities”, “Mic Test”, “SPEEDCHECK Internet Speed Test”, “Speedcheck”, “Love Tester - Find Real Love”, “IQ Test Free”, “Love Test Calculator - Compatibility Tester Prank”, “Fingerprint Love Test Scanner Prank”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “headset”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “headset