"headline" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “headline” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “plagiarism checker”, “اخبار اليوم”, “teal”, “rise of kingdom”, “tiger eyes”, “usa maps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “headline” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword headline from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
headline news 39 12 250+ 99
news headlines 35 24 250+ 81
headlines 33 43 250+ 49
headlines news 33 9 250+ 71
headliner 32 33 250+ 220

The search volume of the core keyword headline in Google App Store reached 41, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google News - Top world & local news headlines news 78 89
2
Headline News headline - news ≤5 30
3
Headliner - Create & Share Podcast Videos headliner 32 33
4
Headline ffheadlines ≤5 1
5
頭條日報高清揭頁版 a头条 ≤5 17
6
End Time Headlines endtime 31 25
7
Headlines - India headlines india news ≤5 5
8
Daily Headlines daily headlines ≤5 30
9
Headlines by Scroll.in headlines by scroll.in ≤5 30
10
Breaking News Today, Top Stories, News Headlines today headline news ≤5 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
dailymail 82 23 250+ 139
haberler 80 36 249 175
news 78 89 250+ 165
fox news 76 15 250+ 133
googke 74 49 247 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Daily Mail Online dailey mail 82 25
2
Mail Plus - Daily Mail and Mail on Sunday mail plus 16 31
3
The Guardian - Live World News, Sport & Opinion gaurdian 70 38
4
The Mirror App: Daily News daily mirror 39 26
5
Reuters News reuter 56 34
6
HuffPost - Daily Breaking News & Politics huffington post 54 20
7
eNews Zambia Daily Mail enews采集 ≤5 30
8
UK Newspapers uk newspapers 31 14
9
CNN Breaking US & World News cnn 72 27
10
UK Newspapers uk newspapers and magazines ≤5 5

These five keywords: “dailymail”, “haberler”, “news”, “fox news”, “googke”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Daily Mail Online”, “Mail Plus - Daily Mail and Mail on Sunday”, “The Guardian - Live World News, Sport & Opinion”, “The Mirror App: Daily News”, “Reuters News”, “HuffPost - Daily Breaking News & Politics”, “eNews Zambia Daily Mail”, “UK Newspapers”, “CNN Breaking US & World News”, “UK Newspapers”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “headline”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “headline