"hay day" App Store Keywords Research Case | ASOTools
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"hay day" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hay day” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tubidy”, “انستا”, “accès d”, “hm”, “joann fabrics”, “computer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hay day” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hay day from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hay day hacker 18 30 250+ 197
hay day 2 16 33 250+ 228
hay day cheats 13 34 250+ 229
hay day game 11 28 250+ 219
cheats for hay day 11 12 249 127

The search volume of the core keyword hay day in Google App Store reached 50, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 240 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hay Day farm 52 89
2
Farm games offline: Village farming games game hay nhất thế giới dành cho con trai offline ≤5 21
3
Guide to HayDay Farming guide to hay day farming ≤5 25
4
Paradise Hay Farm Island - Offline Game hay daty 43 30
5
Tips For Diamonds Coins 2019 cheats for hay day 11 12
6
Hay Farm Day hay fay pop 18 30
7
Village and Farm farm village 9 20
8
Let's Farm lets farm 7 17
9
Farm Town: Happy farming Day & food farm game City çiftlik 21 20
10
Resource Trick for Hay Day hayday cheats ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 71 249 244
y tuber 100 30 250+ 173
robloxen 88 24 250+ 145
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font kyoboard 60 22
2
Agar.io agar.io 61 12
3
WEBTOON weebtoone 65 39
4
Reddit reddit 77 59
5
Hulu: Stream TV shows & watch the latest movies hulu 75 34
6
Minecraft minecraft 80 95
7
Epic: Kids' Books & Educational Reading Library epic 65 79
8
DocuSign - Upload & Sign Docs docu sign 58 23
9
Epic Race 3D american ninja warrior 31 16
10
AncestryDNA - Genetic Testing ancestry dna 46 23

These five keywords: “ficpok”, “y tuber”, “robloxen”, “roblodd”, “roblodlx”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facemoji Emoji Keyboard:Emoji Keyboard,Theme,Font”, “Agar.io”, “WEBTOON”, “Reddit”, “Hulu: Stream TV shows & watch the latest movies”, “Minecraft”, “Epic: Kids' Books & Educational Reading Library”, “DocuSign - Upload & Sign Docs”, “Epic Race 3D”, “AncestryDNA - Genetic Testing”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hay day”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hay day