"hausa" App Store Keywords Research Case | ASOTools
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"hausa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hausa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jennifer lawrence”, “saavn”, “handwritten”, “weiss”, “stand up”, “polish”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hausa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hausa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
voa hausa 45 20 249 169
bbc hausa 43 4 249 38
bbc hausa live news 19 15 250+ 123
b b c hausa radio 11 8 250+ 108
hausa movies 6 5 250+ 59

The search volume of the core keyword hausa in Google App Store reached 41, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 4 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Hausa Language learn hausa language app ≤5 1
2
100% Hausa Radio Stations sashen hausa radio nigeria kaduna ≤5 2
3
Hausa Basic Phrases - Works offline learn hausa ≤5 4
4
Learn Hausa. Speak Hausa. Study Hausa. learn hausa ≤5 4
5
Beginner Hausa learn hausa language audio ≤5 30
6
Learn Hausa Language Offline speak hausa - learn hausa phrases & words ≤5 30
7
Kuranin Hausa al kur'ani ≤5 6
8
Hausa Radio hausa radio ≤5 7
9
LITAFIN HISNUL MUSLIM DA HAUSA littafin hisnul muslim da hausa ≤5 7
10
Quran - Hausa Translation hausa quran and translation ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kamus 55 61 250+ 67
izzar so 46 31 249 154
mijing 45 54 249 238
voa hausa 45 20 249 169
bbc hausa 43 4 249 38

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Kamus Inggris (Kamusku) kamus indonesia inggris 46 14
2
Google Translate gooletranslet 100 35
3
Kamus Bahasa Inggris (Offline) terjemahnya bahasa inggris 53 18
4
Kamus Penerjemah Semua Bahasa mempelajari semua bahasa ≤5 9
5
English Hausa Kamus Dictionary hausa english dictionary kamus ≤5 30
6
U-Dictionary: Oxford Dictionary Free Now Translate u 65 76
7
Kamus offline lengkap kamus offline lengkap ≤5 6
8
Kamus Besar Bahasa Indonesia apa yang dimaksud dengan 50 50
9
Kamus Arab Indonesia terjemahnya bahasa arab 38 6
10
Hausa To English Kamus Dictionary hausa english dictionary kamus ≤5 30

These five keywords: “kamus”, “izzar so”, “mijing”, “voa hausa”, “bbc hausa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Kamus Inggris (Kamusku)”, “Google Translate”, “Kamus Bahasa Inggris (Offline)”, “Kamus Penerjemah Semua Bahasa”, “English Hausa Kamus Dictionary”, “U-Dictionary: Oxford Dictionary Free Now Translate”, “Kamus offline lengkap”, “Kamus Besar Bahasa Indonesia”, “Kamus Arab Indonesia”, “Hausa To English Kamus Dictionary”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hausa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hausa