"haunted house" App Store Keywords Research Case | ASOTools
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"haunted house" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “haunted house” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “garibaldi”, “stewie griffin”, “file transfer”, “refin”, “descendants”, “الموارد”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “haunted house” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword haunted house from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
haunted houses 50 6 249 71
13th floor haunted house 28 25 250+ 145
haunted house game 14 10 250+ 105
haunted house games 12 9 249 111
haunted house vr 6 3 250+ 83

The search volume of the core keyword haunted house in Google App Store reached 42, its difficulty level reached 33, and the number of apps related to it reached 249, among them, there are 81 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
My Town : Haunted House Free thats my jam ≤5 21
2
Haunted House Secrets Hidden Objects Mystery Game hunted house 32 7
3
Haunted House Escape - Granny Ghost Games haunted 33 47
4
Escape Haunted House of Fear Escape the Room Game 13th floor haunted house 28 25
5
Halloween Haunted Houses Near Me - Haunts.com haunted houses 50 6
6
Haunted House Escape ????: Ghost Town Scary Games geister spiele ab 0 ≤5 20
7
Haunted House Escape 2 - Scary Horror Games possessed haunted house escape ≤5 30
8
GETCHA GHOST-The Haunted House 신비 14 33
9
Siren Head Game: Haunted House Escape haunted game 6 30
10
VR Haunted House 3D vr 3d 8 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
disney 70 44 249 108
disny 70 33 249 160
mekie mouse 63 23 250+ 147
disnyland 60 46 250+ 206
dianeyland 60 40 250+ 180

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Disney+ disney plost 73 30
2
My Disney Experience - Walt Disney World dinsey world 56 26
3
DisneyNOW – Episodes & Live TV disny channel 50 22
4
Disney Sorcerer's Arena sorcerers apprentice 26 45
5
Disney Magic Kingdoms: Build Your Own Magical Park mekie mouse 63 23
6
Shop Disney disney store 51 39
7
Play Disney Parks disney parks 29 12
8
Disney Emoji Blitz disney emoji blitz 31 37
9
Disney Getaway Blast brave disney 28 39
10
Disney Heroes: Battle Mode incredibles 43 20

These five keywords: “disney”, “disny”, “mekie mouse”, “disnyland”, “dianeyland”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Disney+”, “My Disney Experience - Walt Disney World”, “DisneyNOW – Episodes & Live TV”, “Disney Sorcerer's Arena”, “Disney Magic Kingdoms: Build Your Own Magical Park”, “Shop Disney”, “Play Disney Parks”, “Disney Emoji Blitz”, “Disney Getaway Blast”, “Disney Heroes: Battle Mode”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “haunted house”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “haunted house