"hard rock casino" App Store Keywords Research Case | ASOTools
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"hard rock casino" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hard rock casino” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “watches app”, “knee pain”, “tailandia”, “race race car game”, “mybenefits”, “afk arena”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hard rock casino” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hard rock casino from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hard rock casino sacramento 16 31 250+ 194
hard rock social casino 14 31 250+ 203
hard rock casino online 13 27 250+ 180
hard rock hotel and casino 9 30 250+ 173
hard rock online casino ≤5 16 250+ 183

The search volume of the core keyword hard rock casino in Google App Store reached 36, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hard Rock Social Casino hardrock 39 8
2
Hard Rock Casino Sacramento hard rock casino sacramento 16 31
3
Hard Rock Rewards hard rock 33 23
4
Hard Rock Blackjack & Casino casino poker blackjack slots ≤5 30
5
Hard Rock Sioux City hard rock casino sioux city app ≤5 30
6
Hard Rock Hotel Casino Lake Tahoe hard rock casino lake tahoe ≤5 30
7
Hard Rock Tampa hard rock casino app tampa ≤5 30
8
Hard Rock Hotels hard rock hotels 23 40
9
Seminole Social Casino seminole wild card 18 34
10
Rock N' Cash Casino Slots -Free Vegas Slot Games rock n cash ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
nèlix 93 68 248 242
etflox 93 35 250+ 161
nefixe 93 26 250+ 153
nexfli x 93 30 250+ 135
neflexi 93 30 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix netflicpx 93 51
2
Netflix  netflixxl 93 30
3
Tubi - Free Movies & TV Shows moives 68 11
4
Hulu: Stream all your favorite TV shows and movies hulu 75 36
5
Plex: Stream Movies, Shows, Music, and other Media holeywod 61 55
6
Google TV (previously Play Movies & TV) movie new 68 13
7
Prime Video - Android TV pr 53 52
8
Pluto TV - It’s Free TV tv 63 88
9
Crackle lacey chabert 48 57
10
Cast to TV - Chromecast, Roku, stream phone to TV cast 45 67

These five keywords: “nèlix”, “etflox”, “nefixe”, “nexfli x”, “neflexi”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Tubi - Free Movies & TV Shows”, “Hulu: Stream all your favorite TV shows and movies”, “Plex: Stream Movies, Shows, Music, and other Media”, “Google TV (previously Play Movies & TV)”, “Prime Video - Android TV”, “Pluto TV - It’s Free TV”, “Crackle”, “Cast to TV - Chromecast, Roku, stream phone to TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hard rock casino”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hard rock casino