"happy birthday songs" App Store Keywords Research Case | ASOTools
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"happy birthday songs" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “happy birthday songs” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “snapchap”, “arabic to english translator”, “grind”, “limetor”, “paneles solares”, “mobrog”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “happy birthday songs” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword happy birthday songs from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
happy birthday songs for adults 7 2 250+ 44
happy birthday songs free ≤5 2 250+ 44
harmonize all songs happy birthday ≤5 16 250+ 157
happy birthday video maker in tamil cinema songs ≤5 4 250+ 89
happy birthday photos video songs app ≤5 3 250+ 98

The search volume of the core keyword happy birthday songs in Google App Store reached 35, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 46 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Birthday Songs happy birthday song 42 20
2
All Happy Birthday Mp3 Songs happy birthday song download free 21 5
3
Happy birthday songs mp3 birthday songs 48 21
4
Happy Birthday Songs 2020???? a birthday song 7 2
5
Birthday Song with Name happy birthday song with name 33 5
6
New Happy Birthday Mp3 Songs | Birthday Mp3 Songs birthday songs free download 16 4
7
Happy Birthday Songs ???? बर्थडे आहे ≤5 1
8
Happy Birthday Songs NEW! şarkıları doğum günü şarkıları ≤5 2
9
Birthday Song With Name birthday songs with names 29 2
10
Happy Birthday Song with Name new birthday song with name ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40
birthday wish 70 30 250+ 15
cumpleaños feliz 66 6 250+ 44
wishes happy birthday 66 3 250+ 59

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Birthday Wishes, Messages, Poems & Greetings b'day wishes 70 30
2
Happy Birthday Wishes & Messages wishes happy birthday 66 3
3
Birthday Wishes Messages birthday quotes 51 11
4
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3
5
All Type Birthday Wishing SMS 18th birthday 28 17
6
Happy Birthday Wishes Greetings SMS English Urdu happy birthday wishes sms 39 4
7
Birthday Wishes Images birthday images 43 9
8
Happy Birthday Quotes and Wishes happy birthday quotes for husband 26 3
9
Birthday Cards & Messages - Wish Friends & Family greeted 46 38
10
Special Birthday Wishes - NEW Images & Messages surprise birthday wishes app ≤5 2

These five keywords: “b-day wishes”, “b'day wishes”, “birthday wish”, “cumpleaños feliz”, “wishes happy birthday”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Birthday Wishes, Messages, Poems & Greetings”, “Happy Birthday Wishes & Messages”, “Birthday Wishes Messages”, “Happy Birthday Wishes - Status, Greetings & Images”, “All Type Birthday Wishing SMS”, “Happy Birthday Wishes Greetings SMS English Urdu”, “Birthday Wishes Images”, “Happy Birthday Quotes and Wishes”, “Birthday Cards & Messages - Wish Friends & Family”, “Special Birthday Wishes - NEW Images & Messages”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “happy birthday songs”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “happy birthday songs