"happy birthday greetings" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “happy birthday greetings” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “госуслуги рф”, “fortnite skins”, “metallic”, “ipsy”, “whatsapp mesenger”, “mapquest”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “happy birthday greetings” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword happy birthday greetings from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
greetings happy birthday 34 4 250+ 63
happy birthday cards greetings 23 4 250+ 65
happy birthday greetings card 15 3 250+ 58
happy birthday greetings emoji stickers ≤5 30 250+ 104
happy birthday greetings app ≤5 30 250+ 66

The search volume of the core keyword happy birthday greetings in Google App Store reached 34, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 54 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happy Birthday Wishes & Messages wishes happy birthday 66 3
2
Happy Birthday Greetings FREE birthday greetings 29 11
3
Happy Birthday Cards App b-day cards 50 4
4
Happy Birthday Quotes and Wishes happy birthday quotes for husband 26 3
5
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3
6
Happy Birthday Greetings – Your Face in 3D Videos tanti auguri 36 6
7
Happy Birthday Blessing 2020 happy birthday bible verse 18 4
8
Birthday Wishes Images birthday images 43 9
9
Birthday Cards & Messages - Wish Friends & Family greeted 46 38
10
Happy Birthday GIF verjaardag wensen 29 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wishing 72 7 250+ 44
b-day wishes 70 3 250+ 44
b'day wishes 70 30 250+ 40
birthday wish 70 30 250+ 15
cumpleaños feliz 66 6 250+ 44

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wishing Well wishing well game ≤5 12
2
All Wishes / Greetings wishing app 36 4
3
All Type Birthday Wishing SMS 18th birthday 28 17
4
Messages Wishes SMS Collection - Images & Statuses wishes 45 60
5
Wishes App: All Wishes Images & Greetings 2020 all wishing app with photo and video ≤5 30
6
Universe Wish - Energetic Wish Fulfillment Tool desejo 23 17
7
All Greetings and Wishes season greetings message ≤5 30
8
Happy Birthday Wishes Greetings SMS English Urdu happy birthday wishes sms 39 4
9
All Wishes & Greetings Images greetings images 6 4
10
Happy Birthday Wishes - Status, Greetings & Images बर्थडे विशेस 23 3

These five keywords: “wishing”, “b-day wishes”, “b'day wishes”, “birthday wish”, “cumpleaños feliz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Wishing Well”, “All Wishes / Greetings”, “All Type Birthday Wishing SMS”, “Messages Wishes SMS Collection - Images & Statuses”, “Wishes App: All Wishes Images & Greetings 2020”, “Universe Wish - Energetic Wish Fulfillment Tool”, “All Greetings and Wishes”, “Happy Birthday Wishes Greetings SMS English Urdu”, “All Wishes & Greetings Images”, “Happy Birthday Wishes - Status, Greetings & Images”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “happy birthday greetings”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “happy birthday greetings